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Archive for February, 2010
Devassa beer: Paris Hilton
Nice little new number featuring Paris Hilton, this time she is strutting her stuff for a Brazilian beer brand called Devassa. The ad was done by Agencia Mood, and so far the above clip has received no less than 3 separate investigations for sexism, being too sensual, and encouraging drinking ! So if you want to cause a stir for your next ad, campaign just call Paris Hilton.
Continue Reading »Wonderbra: Best of Wonderbra print ads
After seeing a recent post on AdPunch on Wonderbra’s great creative advertising, I thought I would pick out some out some of the best that I have seen over the years. Just click on any of the pictures for the larger images, each one is classic but my favourites are “Wonderbra Hills” and “The Economist”. Enjoy gents.
Continue Reading »Streets: Golden Gaytime
Love this little micro site for an Australian ice cream lolly pop called “Golden Gaytime”.
Although there is little info given to the ice cream itself, the site is good fun and can teach you a thing or two about history at the same time.
At present you can create a Polaroid style picture from any of your photo’s on facebook or your PC. I do hope you enjoy the one above of some friends visiting from England on a gay night out in Cape Town. ( For your info the girls underwear has “Wonder women” written on them !). You can also find out what big events happened in the year you were born. I came to learn that in 1981 the word “internet” was first used, and I happen to share the year I was born with Britney Spears !
Go check it out for yourself at http://www.goldengaytime.com.au/
Hat Tip: Adrants
Continue Reading »Radiotjänst: “Hero” viral (Brief Case Study)
The above campaign was one of the most successful online virals from last year for Radiotjänst (Sweden’s TV licensing body). Personally I was sent it about 25 times from various friends from around the globe. The campaign attracted over 14 million unique visits within 8 weeks. The above clip shows a nice brief of what, and how they pulled it off. The basic idea was to encourage more people to pay their TV licence fee in Sweden. To do this they created a video clip where you the viewer could be a world hero and star of the clip. They did this by embedding a photo of you and your name in the film at different scenes. At the end of the clip you could register to pay your licence, and personalise your own clip to send to a friend. The dedicated website was marketed on TV, cinemas and print. To try out the campaign for yourself go to http://en.tackfilm.se/ Great work and congrats to Draft FCB, Stockholm for coming up with the campaign.
Continue Reading »Kulula: Trev does travel blog
Kulula has been hard at work lately, not content with making the world laugh with their fun new aircraft paint schemes, they have now launched a hilarious travel blog called “Trev does travel” complete with a dedicated travel blogger named Trevor Townsend. Trev as he likes to be known, describes himself as a “Professional handmodel. Scrabble champion. And as of 2010, Kulula’s new official travel blogger”. I want his job ! so far he has been to Mauritius (he describes it as “It is as beautiful as Angelina Jolie wearing a dress made of the babies she has had with Brad Pitt”), and has also had the honour of staying at Cape Towns Bantry Bay Luxury Suites hotel. Trev doesn’t just travel to great places though, he also hands out a multitude of fun travel tips and resources. The campaign has only just started but so far so funny, check trev out on facebook, twitter and the “Trev does travel” blog. This Kulula awesomeness is a brain child of the King James agency.
Continue Reading »Molson Canadian – Made from Canada
If you’re Canadian then you will probably like this, if you’re not then take in the overkill on the Canadian love given in this new ad for Molson Canadian beer. The spot is part of a rebrand for Molson Canadian beer by Zig agency. If this clip somehow doesn’t give you a big enough Canada hit, then have a look at their facebook page by clicking here.
Continue Reading »Guinness: Football Scout
If you like football or Guinness this will probably be right up your alley. Its a new ad for Guinness by Saatchi & Saatchi and Velocity films, Cape Town. The spot features a football scout prowling Africa for local talent and finding it in the most unlikely places. Great work.
The ad was filmed in Kenya and currently airing in most Southern African countries.
Continue Reading »Sony Ericsson: Xperia X10 Mini and X10 Mini Pro Touch Phones
Probably the most anticipated phone from Sony Ericsson for years has been the new Xperia X10, and now it has a baby brother and sister in the form of the X10 Mini and X10 Mini Pro. The only differences between the two are that the Pro has a slide out qwerty keypad, is slightly larger, and is available in Black and red rather than all the other colours for the regular mini shown below. First hands on tests show this phone is fast and pretty much good to go (click here for a hands on test video). These two touch screen Android phones feature Sony Ericsson’s new signature application Timescape™ which brings all communication together in one place so users can see at a glance text messages, missed calls, and Facebook™ and Twitter updates, without having to open lots of different applications. The interactive music player also uses an “infinite button” to pull together all music content from the music store and YouTube™ – a smart way to search for new tracks from a favourite artist. The phones will be available for release in the second quarter of this year. Personally I can’t wait to get my hands on one of these. If they live up to the hype the X10 range will be the phones that secure Sony Ericsson’s future as one of the world’s top handset manufacturers. Main Specs:
- Android 1.6 operating system, with 600MHz Qualcomm MSM7227 processor
- 5mp camera.
- 4 Custom corner shortcut keys
- 2.5-inch QVGA touchscreen
- WiFi, Bluetooth (A2DP),
- Micro USB connector and 3.5mm headphone jack
- Sony Ericsson Timescape™, Microsoft Exchange ActiveSync®,
- A-GPS, Android Market™, Google Talk™, Google Voice Search™
- 128mb built in memory, 2GB microSD™ memory card inc in box
For the full Sony Ericsson press release click here
Continue Reading »Sprite: Drake
Love the effects work for this new spot from Sprite by BBH NYC. The spot features Canadian rapper Drake in a studio trying to get his groove on. Surprisingly when he takes a sip of Sprite, not only does he get his grove on, but he also shows his inner robot ! Hat Tip: Adfreak
Continue Reading »kulula: “Flying 101” official press release
Last week a post I did on Kulula’s new aircraft livery caused a traffic jam on my site after being linked to by BoingBoing (one of the world most popular blogs). Luckily I happen to know Kulula’s fantastic advertising & PR agency (King James & Atmosphere of Cape Town), I quickly contacted them and they kindly made up a fun banner to place next to the post in the sidebar of this site. So far the post has been viewed well over 150,000 times on my site alone and counting, and although all my analytics tools failed when the main traffic hit I can see that Kulula had thousands of click throughs to their site, not bad free global exposure.
Today I received the official press release and it looks like more fun paint jobs are being done for their new Boeing 737-800’s, read below to find out more and click on the pictures to enlarge;
“kulula’s latest plane design has been a worldwide hit after being seen by plane-spotters en-route to South Africa. Photos of the new livery dubbed “Flying 101” have since been viewed by millions having appeared on some of the world’s leading blogs, spurring a frenzy of online comments. All this before it even touched down in South Africa.
The design covers the planes exterior in a tongue-in-cheek guide to the various parts of the planes interior, such as the “Mile-high initiation chamber”. The plane is just one of a fleet expansion of eight state-of-the-art Boeing 737-800s (each with a unique livery). As these planes will be replacing the 737-400’s currently used in kulula’s fleet, South Africans can look forward to spotting the new 800’s during this year.
“The “Flying 101” was conceptualised and designed by kulula’s in-house design department. This branding idea is a result of our 2010 strategy to demystify air travel for our fans,” comments Nadine Damen, kulula Marketing Manager.
“Initially spotted by plane-spotters across the globe, our “Flying 101” plane has become famous on the world wide web before touching South African soil,” continues Damen. “We’ve been amazed by the number of blogs that have posted “Flying 101” images as well as the large number of people talking about the new branding on Twitter.”
The first Boeing, branded with the “Flying 101,” landed in Johannesburg on Monday, 8th February 2010 and will start operating from 13th February 2010. The second Boeing is currently undergoing its transformation and will appear to kulula fans much like an oversized container box, with the words “this way up” printed on its side, is scheduled to start operating on the 8th February 2010.”
Continue Reading »Doctors Without Borders: Maxim and VW for Haiti Relief auction
I’m a big fan of Médecins Sans Frontières (Doctors without borders). They are an international medical humanitarian organization working in more than 60 countries to assist people whose survival is threatened by violence, neglect, or catastrophe. Basically they go to the places most organisations wouldn’t dare go, and help those who need it most. Volkswagen & Maxim have just teamed up to support them in Haiti by auctioning off a celebrity-autographed 2010 Golf GTI hood.
VW collected more than 50 celebrity signatures at the 2010 Maxim Party to celebrate the Super Bowl this past weekend in Miami. Celebrities included Evander Holyfield, Olivia Munn, Marisa Miller, Floyd Mayweather, Jermaine Dupri, Warren Moon, The All American Rejects, Gavin DeGraw, Nelly, Robert Horry, Joanna Kruppa, Ndamukon Suh, Kevin Connolly, Nick Lachey and Tom Arnold.
Bidding starts at $1000. Please help them by bidding your best on eBay, just click on the following link: http://tinyurl.com/haitimsf
If $1000 is a bit steep, please still go to http://www.doctorswithoutborders.org/ and donate what you can, they are all modern day heroes and need our help.
Old Spice: The Man Your Man Could Smell like
Incredible work for Old Spice shower gel by Wieden + Kennedy. The appropriate internet lingo I would use to describe the above ad would have to be something along the lines of “OMG Wieden’s pwnage in that Old Spice ad made me LMAO”. To see more of the hilariously cheesy work for Old Spice check out their YouTube channel here.
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