This is the second Toyota Prius spot to come from the guys and girls at Saatchi & Saatchi, Los Angeles. This ad looks more at the high MPG (approx 50 combined) of the new Prius. To watch the first ad they made click here. On another note check out Uwe Gutschow’s blog from Saatchi interactive LA, great chap and founder of the multiple award winning Saatchi At Play division in Cape Town (now headed by the incredible Allan Kent)

Awesome new campaign for Iams Dog food from Saatchi & Saatchi, Sydney, Australia. No the dog in the picture isn’t a super dog ! To drive brand awareness and bring to life the benefit of Iams dog food. Plastic dog Frisbees were created to look just like 10kg weights, then distributed for free in popular dog exercising areas of local parks.

Gillette have just released a series of 6 videos on their YouTube page and on their main website explaining how best to shave different areas of a mans body. The best and by far most popular is the one shown above that explains how to shave a gentleman’s meat and two veg ! I especially like it when the the cheesy ad guy says “When there’s no underbrush, the tree looks taller”

Please note how cheeky the chaps at Proximity, Canada (the creators) have been with the screen shot preview (location, location, location).

As part of Pedigree dog food’s global adoption campaign TBWA/Frederick in Chile came up with this great installation at a bus station in Chile to raise awareness of dogs stuck in shelters, and the need for adoption. They filmed a real dog at a shelter for a 24 hour period and then installed a plasma screen to the bus stop and surrounded the screen to look like a shed, with the screen acting as a window into the dogs life at the cramped shelter. The campaign has been a huge success generating 1000’s of press articles, blogs and even coverage on major news networks. For more info about the Pedigree adoption drive click here.

  Nokia yesterday started a great worldwide online competition to promote their upcoming new flagship N-series phone, The N97. The basics are that Nokia have engaged select bloggers in 13 countries who will give away a total of 97 N97 phones. To win the phone people must crack five cryptic clues placed on select blogs. The first people from each blog who successfully submit correct answers to all five clues will win Nokia N97 phones. The first clue was posted at 13:00 on the 26th of May, the competition will run over a period of eight days with the last clue being posted at 13:00 on the 2nd of June 2009. Clues posted on the blogs will engage consumers to find out more on the N97. Their are 10 phones up for grabs locally, the bloggers involved are Paul Jacobson, Chris mills, Simon Dingle and Nafisa, so keep a close look at their blogs/twitter accounts to win. N97 Phone Specs

• 3.5 inch widescreen 16:9 touch screen
• Haptic feedback
• Full QWERTY slide out keyboard
• 5 megapixel camera with Carl Zeiss Tessar lens and dual LED flash
• 32 GB of built in storage 
• Symbian S60 5th Edition OS
• Battery: 37 hours of music / up to 4.5 hours of video
• A-GPS
• 3G HSDPA, Wi-Fi, USB 2.0, stereo Bluetooth connectivity
• 3.5mm headphone jack
• Access to Nokia Ovi and the Nokia Music store

Great little number for Drench water UK from CHI & Partners. The original ad from last year (2008) went viral fast and featured Bones from the Thunderbirds dancing to the 90s Classic ‘Rhythm is a Dancer’ by SNAP! Click here for the Bones, Thunderbirds ad

Very funny little number from Samsung for their smart new Alias 2 smart phone. The phone uses E-ink technology and an accelerometer to make sure that no matter which way you open the phone the keyboard is always the right way up ! The ad features Ozzy Osbourne who refuses to believe this is possible and says the engineers are using black magic, comedy ensues. Incredible stuff and great work from Leo Burnett, Chicago.

YouTube have teamed up with Oxfam to promote the Cannes Young Lions competition. This is the first time the competition is open to the general public. Entrants had 48 hours to make a video that creates awareness about climate change and the upcoming December’s UN climate change summit in Copenhagen.

Two winners of the Oxfam/YouTube competition will be announced on June the 5th (judged by public votes and industry gurus) and go to Cannes to form Team YouTube. They will compete against 37 other teams from around the world in the Young Lions Film competition. Final Teams at Cannes are issued with a Mobile Phone and given 48hours to shoot and edit a 60 second commercial on behalf of a charity.

The best commercial will be chosen the next day by Cannes judges and a winner announced.

To look at entries and vote for Team YouTube winners click here

Example of a fun entry below

Found via the fab chaps at AdLand, they have been showcasing highlights of the YouTube entrants on twitter @adland.