One thing I love finding is good case study videos from successful campaigns and this one is a bit of a gem. Swedish Airport bus firm Flygbussama wanted to promote and increase buss travel to Sweden’s largest airport: Stockholm-Arlanda. They employed online production and campaign specialist agency Acne Digital who did a great job as you will see by looking at the above video. To look at the website they set up for Flygbussama click here       Airport Coaches http://www.acnedigital.com/ Flygbussarna

Haven’t managed to see much stunning stuff out in the last few days but this little beauty did catch my attention. Is a great ad for the new Mercedes Attention Assist technology now available for the new E-class. The Merc press release says: “Thanks to an innovative technology, the new E-Class is very sensitive to its driver’s attention level, and warns him or her of drowsiness in good time. This new ATTENTION ASSIST drowsiness detection system, which is standard equipment, is equipped with highly sensitive sensors that continuously monitor more than 70 different parameters. Observing the driver’s steering behaviour has proved to be a particularly strong indicator: several years of practical research by Mercedes engineers have shown that drowsy drivers make minor steering errors which they often correct very rapidly in characteristic ways. These corrections are recognised by a highly sensitive steering angle sensor, If required, it emits a visual and audible warning” Great work from Jung von Matt/Alster Hamburg

One of the few films I cant wait to see this year is the upcoming Bruno film and you have to love the above trailer. (YouTube keeps banning the videos, if you can’t view it click here) Sacha Baron Cohen (formerly of Borat fame)  is back and this time as his gay Austrian supermodel character called Bruno from the Da Ali G show. The Film is due for release on the 10th July. For some of the original show clips click here, here or here. Enjoy.

Another day another flash mob, only this time with little subtlety.

100 sexy girl dancers came together for a flash dance performance of the hit Beyoncé song “Single Ladies” in the middle of Piccadilly Circus in London. This was done to publicise the announcement of Trident (a chewing gum brand) sponsoring a free Beyoncé gig in London in November.

I can only guess that this was done by their UK agency Fallon, but as this is v v new there are no precise details.

Oh and if your wondering why it is in black and white, its because the original music video was also in black and white !

Hilarious work from Mother in New York for a new Johnson & Johnson product called K-Y Intense, designed to enhance female arousal. Nuff said, enjoy.

Fantastic promo video for Philips new Cinema 21:9 LCD TV panels. The film is directed by Adam Berg and made by Stink Digital. They created a great website to launch the product:  www.philips.co.uk/cinema. The site hosts an exclusive fully interactive movie, entitled Carousel. It is filmed in one continuous tracking shot and offers an interactive exploration into the world of movies being made for the cinema screen through the eyes of the director and the special effects and lighting experts. Get ready for another screen aspect ratio choice for your TV, this time from Philips. Yes just as you thought having a 16:9 Widescreen TV was the way forward, along comes Philips and introduces the full Cinema 21:9 TV. The reason for this is that Cinema’s normally project films in 21:9 and so that is why some people still find black bars at the top and bottom of DVD’s/Blue Ray films. 21:9 perfectly matches the original movie format used by directors, so you get no black bars or picture loss, just movies the way the director intended them to be seen. Don’t hold back buying a new TV though as most DVD’s and Blue Ray discs come pre-edited for 16:9 so we will see if this is hot or a fad (I,m saying fad unless money is no object to you, or more companies start producing similar panels, so think 2-3 years if at all)

Hope everyone enjoyed the long Easter weekend break. To get you gently back into the swing of things for the week I found another great effort by Goodby, Silverstein & Partners (they have a pretty great client list), this time for Sprint, one of the large US cell phone providers. The ad is fun yet educational, not too sure where they got their stats from but I’m sure they are not too far off. Take a look and see what you think.

Dr. Pepper ads have always ranked high in my mind, and this beauty is no exception. Great piece of work from Mother, London. Especially love it when the stunned chap gets hit in the head with the basketball. Great website from Dr.pepper too, not so sure about the agencies site though just shows random video clips but guess some peeps may dig the mystery behind it, just not sure their clients would like it when they need to get hold of them.

Very cringe worthy and pretty brave ad for Wilkinson Sword from JWT, New York. Any ad bold enough to promote a bush, I mean “hair trimmer” that contains the words “All that’s left for me to see are tu-lips on the mound” while a girl sits with a neat shrubbery between her legs deserves at least a mention here ! They also have put up a dedicated website here, (nothing special on the site, is a shame)

Following on from a post I did in January about the T-Mobile flash mobile just found this other great flash mob video from VTM at Antwerp Central train station in Belgium. Fabulous effort and all done to the theme from The Sound of Music !

Great new ad for Honda from Wieden+Kennedy Amsterdam. To launch the new Honda Insight Hybrid they got together approx 1000 Honda Insights and created essentially something similar to a huge LED screen and animated various clips using just the car headlights. The campaign is being advertised under Honda’s new environmental brand platform: ‘Everyone Wants to Be Good’. No one has ever tried to do this and they had to employ a team of concert lighting experts to get it all sorted. Great launch and am sure the car will be great hit given the current world economic climate, as it will be the only affordable hybrid on the market. To watch the making of the ad Click here.