Would you recognise your loved ones if they were homeless?

Fantastic social experiment to show how blinded we have become to homeless people.
Homeless charity New York Rescue Mission, got unsuspecting people to walk by their own relatives, who were pretending to be homeless. Watch below to see their reactions.
To find out more and help, or donate, go to http://www.makethemvisible.com/
Agency: Silver + Partners

New HBO ads share some awkward viewing TV moments

These new HBO ads show why it’s sometimes best to watch you TV shows on your own mobile devices. They created a great series of ads for their web viewing app HBO GO. The ads highlight some of those awkward moments some people have when watching their favourite TV show with others.
The video below is a playlist with all 7 of the ads. Agency: SS+K, USA

Worlds Largest JENGA® Game Played with Cat Excavators

I hate to use the phrase but this is a nice bit of branded content from Cat excavator machines. The ad shows 5 Cat vehicles playing a huge game of Jenga using 27 massive wooden blocks, it’s a little reminiscent of the Volvo Live Test campaign.
The work is by Ogilvy, USA, you can see more by clicking here.

Mini’s Final Test Test Drive

Most car companies keep their new models under wraps and carefully pick car journalists to test drive the vehicles. MINI on the other hand chose 10 current MINI Owners to test drive the new car before the general public,  They let them dream up their own creative test drives. Below is a rough idea of some of the fun they got up to.
To see all the short videos just head over to http://goo.gl/sq0r7a
Agency: Butler, Shine, Stern & Partners.

The Worlds Toughest Job Interview

You need to watch this till the end to really get it. I wont give it away but the ad is made by Mullen, they posted a job listing seen by 2.7million people, 24 people responded, below are some of the interviews + job requirements.

  • Working from 135 to unlimited hours per week
  • Degrees in medicine, finance and culinary arts necessary
  • No Vacations
  • The work load goes up on Thanksgiving, Christmas, New Year’s and other holidays
  • Salary = $0

Client: CardStore

Diesel create an A-Z of dance montage video

Diesel and online publication i-D  have teamed up and captured some of the world’s hottest dancers in one video. Dances include recent meme’s Harlem Shake, Krumping and Twerking, to more classic manoeuvres like an Arabesque and East Coast Swing. The film is meant to show off the comfort, and flexibility of Diesel’s Jogg Jeans.
The clip was shot in LA by director Jacob Sutton.

Social experiment #FuckThePoor

To see whether people really care about those less fortunate, a UK poverty charity got a man to walk the streets of London with a sign while shouting #FuckThePoor.
Watch how the story unfolds in the video below.
This social experiment is for poverty charity The Pilion Trust, and was put together by agency Publicis, London.
You can donate to help at http://www.justgiving.com/piliontrust/

Dove RB-X Beauty Patches

Below is Dove’s follow up work to last year’s Beauty Sketches campaign.
In the new work they get real people to try on beauty patches (called “RB-X” ) for 1 week and document the patches effectiveness through a daily video journal. Needless to say the patches contain nothing, yet the placebo effect worked and each of the women felt considerably more confident.
Nice work from Ogilvy Sao Paulo again.
I wonder how long you can do tests like these though before it gets a little long in the tooth.

Food poster converts taste to sound

Interesting experiment by Herb & Spice brand Schwartz, they brought taste to life using sound and touch.
Illustrator Billie Jean created a visual articulation of what taste might look like. Each herb and spice depicted in the artwork was then assigned a musical chord matching its flavour characteristic. The image was then back-printed with an innovative conductive ink, effectively giving the poster capacitive touch technology. When paired with a mobile device via Bluetooth, the poster becomes an interactive musical instrument.

Work by: Grey London / Novalia