Uber breathalyser lets you take free rides when drunk

Uber Safe
Uber Canada set up a breathalyser post for partygoers to encourage them to get home safe.
All people needed to do was to blow through a disposable straw for six seconds, the unit then analysed the alcohol content in your breath. If you were over the legal limit, it offered you a free ride home.
Would be great if this was a more regular thing…but free rides don’t make you much cash.

Watch the case study below to see how it all worked. Nice work from Rethink.

Whiskas create Instagram for your cat

Whiskas Catstacam
 and their agency Clemenger BBDO, Sydney have created a wearable device for cats that posts pictures of their adventures.
The device is collar worn camera that’s activated by motion and takes 6 pictures a minute, the owner can then browse the pictures when the cat is in wifi range and select pictures to post.
Pictures are grouped together using the #catstacam hashtag, in addition if you ask what is happening in the picture a Whiskas cat expert will analyze it, and comment to let you know.

Obviously awards season is approaching, so the only cameras belong to influencers with cats…but one never knows, it’s not the silliest idea I have ever heard.
See pictures from the cameras at facebook.com/whiskasAU

Nike show how Tiger Woods inspired Rory McIlroy

Nike Golf ad
Nike have created a wonderful ad showing the childhood story of how Rory McIlroy grew up being inspired by, and wanting to emulate Tiger Woods.
It’s storytelling at it’s best, and as usual it’s from Wieden+Kennedy.
The ad also conveniently sets up Nike to easily transition their Golf sponsorship heir from Woods to McIlroy.

Amazon creates a physical button that makes sure you never run out of essentials

Amazon Dash Button
 has just launched a cheap and small physical device that allows you to one click order your favourite household goods.
The device is called the Dash Button, it’s an internet of things type device that pairs to your phone and Amazon prime account.
Basically when you’re running low, simply press the Dash Button and Amazon quickly delivers you the product next day.
If you are in the USA and have an Amazon prime account, or just want to find out more www.amazon.com/dash-button.

Volvo creates a spray paint for cyclists that shines in the dark

Volvo LifePaint
Volvo Cars
has created LifePaint, a reflective spray-on paint for cyclists that is invisible during the day, but that shines bright under the glare of car headlights. Have a look at the video below to see it in action.
You can tell awards season is approaching, but nonetheless, great work from Grey, London.
Find out more at www.volvolifepaint.com.

New Volkswagen up! Takes you places

Last weekend Volkswagen kindly lent me their New Volkswagen up!, (see pic above) to drive around Cape Town. It’s their new small city car that’s rather affordable (in South Africa you can buy one for less than R135K).
I drove the slightly posher “Move up!” version of the car, for such a small price it’s impressive, the drive is great, the gearbox is great, the fuel economy is great, and there is a surprising amount of space for what is a essentially a tiny car (comfortably seated 4 adults, 5 at a slight squeeze). Basically a perfect city car for the price.

Together with Volkswagen South Africa the agency I work at, Ogilvy Cape Town, put together an integrated campaign with TV ads, print ads, an interactive web/mobi site, and even an activation launch with Uber.
It’s rare to get to do fully integrated pieces of work, so below I thought I’d share it with you.
I hope you like it.
(To view the website thats takes you places  go to www.newvwup.co.za, and to view how we did the Uber launch look at blog.uber.com/UBERUPSA)

Up_Print Up_Print4 Up_Print3 Up_Print2
TV (My favourite is the last one)

Samsung create the world’s first live virtual reality birth

Samsung LifeLive
Samsung have used their VR Gear virtual reality headset to help a father away from home witness the birth of his new baby boy.
They used a 3D camera, hooked up via a live streaming kit, and a Note 4 to achieve the VR effect with the Samsung Gear VR.
Nice work from Leo Burnett, Sydney.

A boy discovers he has remarkable powers

This ad for ACADOMIA is beautifully shot and features a smart twist at the end.
Find out his super power by watching the clip below.
Great work from Les Gaulois, France

Ikea salutes everyday heroes

Ikea Everyday heroes
IKEA have created a wonderful ad to celebrate our household everyday heroes.
The ad features a stirring voice over performance from Terence Stamp, and IKEA have also created a twitter account to go with the campaign at http://twitter.com/EverydayHero365.
Work by Forsman & Bodenfors.

Happy St Patrick’s Day ads, from Ireland & Guinness

Happy St Patrick’s Day! I’m soon off for a fine drinking session with some Irish friends, but first I thought I would share two of this years ads. The above is by Guinness, and below is Ireland’s new tourism ad narrated by Liam “I will find you, and I will kill you” Neeson.