Firstly, apologies for not updating this site but have been busy building a new company!
This week I finally launched it, it’s called 42courses (42 being the answer to life, the universe and everything…google it)
I love learning but I’m not a born academic. I never went to university, I chose to travel for two years and grow and learn that way instead.
Like most people nowadays, when I want to learn about something new, I normally reach for Google. But somehow I am yet to find an e-learning course that doesn’t make me want to give up on life. They tend to be pretty boring, long and clunky.
So about a year ago to the day I decided I would try change this.
My goal is to make digital learning as fun as playing your favourite game.
Luckily, the last 10 years my life has revolved around the advertising and innovation world – mostly with Ogilvy & Mather – helping connect them with interesting technology companies and working on special projects across the group.
What this taught me very quickly is how to make people tick, capture their imagination and ultimately buy into things.
With this knowledge (and some very helpful friends) I created 42courses.com.
We ask three different types of questions to make the learning fun and effective.
For each question we tell you a story that explains the basics of what you are learning. We always use visual cues (e.g. video and images) and we use carefully chosen links to help guide you in the right direction for further reading.
The first question type is Multiple Choice. Straight forward, fast and easy, we guide you on a mini adventure to find the correct answer.
The second type of questions are actionable ones. One of the best ways we learn is through doing, so we give you a short and simple task to complete.
Finally, the third type of questions are opinion based. We grow and learn by seeing things from another perspective. These questions tell you about a topic and then ask for your opinion. You’re then taken to a page showing everyone else’s opinions in the world, you simply have to select three opinions that you find interesting. Learning isn’t always about being right or wrong, it’s good to look at things differently.
These question types help people enjoy learning again.
To create the courses, we have partnered with some of the smartest global brands and thought leaders.
These people and companies have years of practice being the best in their area of expertise. They know the real life secrets of what it really takes to be successful in their chosen industries.
We work with them to share these secrets with you, empowering you with the knowledge to move forward.
When you finish a course you get a personalised certification from the relevant brand or thought leader.
This is your stamp of approval, you can use it as affirmation to use your new ability, or even to help you get a leg up on your competition.
My dream for the business is to run it like a family run business, I’m not after a big acquisition or a fast way to make money, I really want this to be something that grows, evolves and stands the test of time, something that helps grow both the people I get the privilege to work with, and the people that learn with us.
Our master plan for the future is as follows.
- Grow, refine and constantly improve digital learning with these incredible brands and thought leaders so we all master the best way to learn online.
- Share these lessons learned with the world, so that anyone can easily put together and share their knowledge in a way that will be beneficial and effective.
- Work with the best scientist to help make sure that when we eventually can upload information directly to our brains, we can do so in a way that will be pleasurable and improve ours and the world’s state of wellbeing.
If you got this far thanks for reading! if you want to help us on this journey or are keen to try it out, just head to 42courses.com and as a thank you use the code “nudge” to get 50% off (courses are only $60 and the first is on Behavioural Economics by Ogilvy & Rory Sutherland).