To celebrate Old Navy’s 20th birthday, they created a balloon #Selfiebration machine.
The machine transforms your selfie image into a 3D inflated portrait using around 1000 balloons. All people need to do is take a selfie, and tweet the picture with the hashtag #Selfiebration.
The project was put together by maker / design agency DeepLocal, to watch the making of, go to http://youtu.be/4y0IZS1iPF4.
This new campaign from Virgin America centres on showing people how mundane, and awful it is to fly a “blah” airline, by depicting the experience of a flight from take off to landing. The is the real length of the flight so if you have a spare 5hours, 45minute you can watch the full film below..
Work by Agency: Eleven, Inc.
JWT, London recently created a smart way to show off KitKat’s famous tagline, “Have a break. Have a KitKat.” Likely an awards entry, but still very clever thinking.
Comedian Sarah Silverman goes to drastic measures to avoid the wage gap.
In this entertaining PSA for The National Women’s Law Center Sarah discusses the male/female wage gap (women in the USA earn on average 78c on the $1 compared to men),
The ad aims to crowd fund the wage gap, and give the proceeds to the National Women’s Law Center, who fight for fair legislation around equal pay. To help working women close the gap, go to http://www.equalpaybackproject.com.
Work by Droga5, New York.
To launch the new VW Polo in South Africa they created a game of tag using twitter and a bunch of the New Polo cars.
For 6 days people could spot the new Polo around a specified route, tag it on twitter, and drive it, right there and then. The person who drove it for the longest, without being tagged, won the new Polo. Work by Ogilvy Cape Town.
p.s I may be a little biased in likening this as I work there.
GoPro gave a bunch of people around the world their new Hero4 cameras and made this pretty wonderful ad from the footage.
So far it’s gained over 8 million views on YouTube alone with no paid media drive….not bad. The music is “Run Boy Run” performed by Woodkid.
The ad was edited in house by GoPro Original Productions. Hat Tip Dean Paradise
BBC Music launched yesterday with an obscene variety of musical stars, all performing The Beach Boys’ masterpiece “God Only Knows”. The track took a year to put together, and features over 30 famous artists, such as Dave Grohl, Lorde, Pharrell Williams, Florence Welch, and Stevie Wonder, to name but a few. The ad below helped launch the new division by playing across all the BBC channels at 8pm yesterday.
You can watch the behind the scenes at http://youtu.be/vp5bVdXOLs4, and see who’s who in the video at http://bbc.in/1vUMGLp.
New horror movie, Ouija, turned to the tried and tested method of scarevertising to frighten the crap out of some unsuspecting people.
The actor that plays the Ouija Psychic has a unique ability: she can pop her eyes out at any time. A remote controlled planchette and a dead person breaking through the floor were added to complete the experience. As usual hidden cameras captured the scared reactions of the unlucky victims. Work by Thinkmodo, USA