Lexus have created an impressive light show featuring stunt men in LED suits leaping up, down, and through buildings to showcases Lexus’ innovative design and technology.
Directed by Adam Berg, the campaign called “STROBE” tells the story of one man’s incredible journey across the Kuala Lumpur skyline at night. (Watch the behind the scenes at http://youtu.be/4Ke_nlon_Tc)
Although I like the work I am a little stumped at why it would make me want to buy a Lexus….or maybe I’m just overthinking it?
Ad Agency: CHI & PARTNERS
Ad agency We Are Social in partnership with The World Federation of Advertisers have done some research and created the below simple presentation on What Makes A Great Brand.
The short presentation shares some insights into what people really want from great brands and advertising.
DDB has made a video celebrating advertising, ideas, and creativity. The video features some of the best advertising work from over 20 agencies around the world.
Not sure what the video is for, and perhaps the copy and music make it a little over dramatic, but I still like it. Enjoy.
(p.s. Almost posted an underwear ad..but no. If however you like bums check out http://youtu.be/nMOBS2I81BY)
Simple but powerful print ad for the new Golf R from my home agency Ogilvy Cape Town.
Not often I showcase our own ads, let alone a print one, but really enjoyed this.
Art Director: Katie Mylrea, Alexi Mccarthy
Writer: Kelly Tomes, Guy Lewis
Creative Directors: Jacques Massardo and Prabashan Pather
Chief Creative Officer: Chris Gotz
To show off Hyundai’s new Auto Braking, lane keeping assist, and distance cruise control system they blindfolded a stunt driver and carried out a do or die test.
Watch the video below to see how it turned out.
The ad was put together by the aptly named Viral Factory agency, to see the behind the scenes footage go to http://youtu.be/ZeqQhJ5qhGU
IKEA in Russia have created a website using Instagram to publicise a limited designer collection. At first I thought this was gimmicky but looking at the interaction on the site (nearly 18K people and rising) it seems to be working, at the least they are getting some great PR. See how the site works below. You can visit the site at http://instagram.com/ikea_ps_2014.
Work by Instinct, Moscow.
For Canada day Molson beer created a fridge that gave you free beer when you sang the national anthem to it. The fridge was created as a PR stunt for Canada day, you can see how they made it at http://youtu.be/00em3uo4ndA.
Molson, much like Coke, have been having fun with vending machines for a while now, their last one was placed in different countries in Europe and gave Canadians beer by scanning their passports (See it at http://youtu.be/8gper3YkzMg).
P&G’s Always brand has created a brilliant ad below about the huge impact the phrase “Like a girl” can have on people growing up. In order the help stop this knock to girl’s self-confidence, Always have launched the #LikeAGirl campaign to help show that “Like a girl” is actually a wonderful thing.
The work was put together by Leo Burnett’s Chicago, London and Toronto offices. They hired documentarian Lauren Greenfield to create the short film. Brilliant work.
It’s always great to see the best work from Cannes Lion, below is all the Grand Prix winning work for every category. A couple of categories failed to produce a Grand Prix so for those I have taken the most popular Gold work instead. Enjoy.
Grand Prix For Good – Lemz, Amsterdam // Sweetie // Terre des Hommes Netherlands
Design – Anti Bergen, Norway // Bergen International Festival Brand //Bergen International Festival
PR – Creative Artists Agency, LA // The Scarecrow // Chipotle
Radio – Ogilvy Johannesburg // Teleconference, Kids Party, Enrique Concert //Lucozade
Titanium & Integrated Lion
Dentsu, Tokyo // Sound Of Honda, Ayrton Senna 1989 // Honda
adamandeveDDB, London // Sorry I Spent it on Myself // Harvey Nichols
Branded Content & Entertainment – No Grand Prix
Gold – AlmapBBDO // Kombi Last Wishes // VolkswagenVolkswagen
Film Craft – No Grand Prix
Gold – Wieden + Kennedy, London // Cook’s Range // Lurpak
Gold – mcgarrybowen london // Honda Illusions // Honda
Innovation – MegaFon, Moscow // MegaFon Sochi Olympic Pavilion // MegaFon