Nike make another epic ad with LeBron James & Wieden + Kennedy

LeBron_Poster
Nike
Basketball have made another pretty incredible ad with LeBron James for his return to the Cleveland Cavaliers. The ad is stunning to watch even if you have no idea about who LeBron is, or what basketball is. Yet more great work from the ever wonderful Wieden + Kennedy.
Enjoy, you can even download a poster of the ad here.

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Honda create a brilliant double sided interactive YouTube story for the new Civic

Honda Civic R YouTube
Honda have created a double sided story on YouTube to show off the new Civic in both the normal and R variants. The campaign, by Wieden + Kennedy London, allows you to see two parallel stories and switch between them anytime by pressing the “R” button on your keyboard.
Have a play at https://www.youtube.com/user/HondaVideo

Mercedes create an Instagram car builder

GLA250 instagram builder
To celebrate the launch of the new GLA, Mercedes created the first “Build Your Own Car” mechanism on Instagram, allowing you to customize your own car in just a few taps. Just by using the tags feature you can pick the colour, grill, roof type, and more. Not sure how many Instagram addicts will ever use this and buy a car, but nice PR content.
Try it out for yourself and start building your GLA on Instagram now at http://instagram.com/gla_build_your_own

Waitrose are crowdsourcing the vocals for their new Christmas ad

Waitrose Donate your voice
UK food store Waitrose (a division of John Lewis) are crowdsourcing the vocal talent to cover Dolly Parton’s “Try”. The song will be used in their upcoming Christmas ad, and released as a single, with any proceeds of the song going to tree UK charities
The site, donateyourvoice.waitrose.com, allows anyone to record and donate their voice, you can either sing the song, or provide the backing vocals.
Will be interesting to see how this goes, such a simple, but rather smart idea.
Hat Tip: Rowan Eva

Sony makes a beautiful ad with Ice bubbles in 4K

Sony Ice Bubbles
Sony has filmed frozen ice bubbles to create one of the most stunning TV ads of the year. There are no special effects, they used prototype cameras to pick up microscopic detail in 4K (4 times the resolution of HD). The ad is for Sony’s new BRAVIA 4K Ultra HD TVs, you can watch more behind the scenes footage at http://youtu.be/xjVeQVCU-Sw.
The soundtrack is a cover of Rihanna’s “Diamonds” by Josef Salvat. Ad Agency adam&eveDDB

Air New Zealand create an epic Hobbit themed Flight Safety Video

Air New Zealand Hobbit Safety Video
Air New Zealand has gone all out to celebrate the third and final film in The Hobbit Trilogy, and created one of the best ever airline safety videos. The safety video features some of the celebrities from the movie including Elijah Wood and Sir Peter Jackson.
Sit back, relax, and enjoy the clip. Great work by ad agency: True.

Facebook Messenger ad shows what modern love looks like

Facebook Messenger
The first ad campaign for Facebook Messenger shows the reality of what modern courtship often looks like.
I must be getting old as think this is little bit of a sad reflection on today’s society. Facebook wants to show that we can all now say anything better via messenger with photos, videos, stickers, voice messages, group chats, calls, and more.
The above ad is just the start of a broader TV, Print, and Outdoor campaign that will be launching across the USA in the coming months.
The work was done by Wieden + Kennedy, and features a cover of Elvis’s “Can’t Help Falling in Love” performed by twenty one pilots.

Live 3D Selfie Billboard made from 1000 Balloons

Old Navy selfie billboard
To celebrate Old Navy’s 20th birthday, they  created a balloon #Selfiebration machine.
The machine transforms your selfie image into a 3D inflated portrait using around 1000 balloons. All people need to do is take a selfie, and tweet the picture with the hashtag #Selfiebration.
The project was put together by maker / design agency DeepLocal, to watch the making of, go to http://youtu.be/4y0IZS1iPF4.

David Beckham gets his whiskey on in Scotland

David Beckham Haig Club
David Beckham teams up with his old friend Guy Ritchie to make an ad for a Scottish Whiskey that he helped make called Haig Club. The ad itself is pretty straight forward but it does have some incredible shots of the Scottish highlands, oh and David Beckham too if he is your type.

Virgin American make a 5 hour long YouTube ad

Blah Airlines
This new campaign from Virgin America centres on showing people how mundane, and awful it is to fly a “blah” airline, by depicting the experience of a flight from take off to landing. The is the real length of the flight so if you have a spare 5hours, 45minute you can watch the full film below..
Work by Agency: Eleven, Inc.