Chris Rawlinson

Nice work by ogilvy johannesburg for BP, Sponsors of the South African 2010 soccer World Cup.

The below ads feature uniquely South African groups of people playing comedy football against each other and have been aired at match time on the local state owned SABC channels.

Love the ads, would be interested to hear what any of the overseas readers think though, as is very local humour for the most part. Please add a comment if you agree / disagree.

Mamas vs Cafe Owners

Boytjies(Body Builders) vs Car guards

Divas vs Taxi drivers

Love this spot that was aired on The Daily Show with Jon Stewart. Fans of the show were surprised when they realized that there would be an extra two minutes of their favourite show. The two minutes was brought to them by the new decision engine Bing. Bing breaks through search overload so you can get more of what you want. Like The Daily Show.

Great work by Microsoft’s new agency JWT New York

p.s. Microsoft thank you for Windows 7, have been using it for a couple of months and has given me no headaches, works fast, super easy to use and looks fantastic, is even making some of my Mac friends jealous! congrats guys.

To read about great Microsoft innovation in plain English check out Steve Claytons blog, and if you pre-order Windows 7 now you can get it half price !

Incredible new spot for Evian mineral water from BETC Euro RSCG for Evian’s new Live Young campaign.

They also created a dedicated site with Facebook profiles for some of the star babies involved, desktop wallpapers (examples below) and behind the scenes clips for the making of this video.

To view the making of the above ad clip click here.

Via

Just found this great campaign to celebrate Virgin Atlantics 25 anniversary for people living in South Africa. The campaign launched on Virgin Atlantics anniversary (22nd of June) and is running for 25 days, ending on the16th July. All you have to do is answer 25 questions and if you answer them all correct you stand a chance to win the following:

• One pair of Economy Virgin Atlantic round-trip tickets to London Heathrow from either Johannesburg/Cape Town
• Two nights accommodation at a three star hotel in London including bed and breakfast.
• Two London Explorer passes

The campaign was developed by Cape Town digital agency Quirk, and utilises Twitter, Facebook and email marketing.

All the answers for the questions are on the dedicated Twitter account, opt-in reminders can be sent to your email address each day, with the questions been answered and stored on a Facebook application. Great and easy use of social media tools.

To enter the competition click here and follow Virgin Atlantic on Twitter here.

The “Bearded” one (as pictured above with naked model in tow, why not) has always been a hero of mine and Virgin Atlantic is the only way I fly internationally. Needless to say, I’m entered & great work Quirk.

(Below is my favourite Virgin Atlantic ad)

This recent music video called “Symphonies” by Dan Black has just become my new favourite music video, and I love the song too. Dan is signed at present by Polydor records and the above stunning video was the brain child of Corinne Bance-Black & Axel d’Harcourt from Paris based agency Chic & Artistic.

As a bit of fun, can anyone name all the film references? I got the following: Universal Pictures, Catch me if you can, Tron, Goldfinger, Blade Runner, Donnie Darko, Godzilla, Anatomy Of A Murder, Se7en, Lost Highway, Sin City, The Magnificent Seven, 2001: A Space Odyssey , Akira Kurosawa , John Carpenter’s The Thing.

Their new debut album “Dan Black, Un” is available on iTunes (click that link to order) and all good record stores from the 13-07-09. Click here to visit their MySpace page and listen to more of their music.

For a short behind the scenes making of the Symphonies Music Video Click here.

Click above to see the ad work

Fantastic work from Bridge Worldwide who recently won a Cannes Cyber Gold Lion for the above Pringles banner ad. I love the use of subtle branding and the copy is just fantastic right till the end.

Just click the ad above to see what I’m talking about. Big thanks to Bridge Worldwide Chief Marketing Strategist Bob Gilbreath for getting back to me and allowing me to embed the above ad.

Its worth checking out Bob’s blog as he has a wealth of interesting articles on social media marketing and is even about to release a book called “The Next Evolution of Marketing”

Below is a picture of the guys from Bridge Worldwide picking up their award at Cannes

BBDO, New York released this old ad for Pepsi from 1984, featuring the king of pop himself Michael Jackson. RIP MJ.

Sony Music have quickly teamed up with online obituary specialists Legacy and turned his website into a online memorial, allowing people to leave their respects as a comment. So far over 210,000 people have left a comment.To pay your respects online go to www.michaeljackson.com.

Thanks to Aslam Levy from Cape Town Tourism I had the pleasure of taking a VIP tour of Cape Town’s new 2010 World Cup Green Point stadium. Legend Matt Buckland joined me for the tour as well as local CT hero’s Gaby Rosario and Lindi King.

Personally I think the Green Point stadium will become one of the worlds best, not due to its capacity but because of its architecture and idyllic placing in one of the worlds most beautiful cities. If the local Western Provence / Stormers rugby team doesn’t make this their new home stadium I will be amazed ( and they will be foolish).

To find out more about the stadium and to book tours go to www.greenpointstadiumvc.co.za.

Green Point Stadium Facts

• The Stadium will cost approx R4.5 billion
• Green Point Stadium is due for completion by mid December 2009.
• Capacity will be 68,000 for the 2010 world cup (55,000 after the world cup)
• Basement parking for 1200 cars
• 16 lifts throughout the stadium
• 250 VIP suits
• Stadium footprint is equivalent to six city blocks, 50m tall, 15 storey building
• Design uses natural light for ambience and to save energy; the façade is covered
  with an open mesh fabric that plays with natural light
• The roof acts as acoustic dampening to make the stadium ideal for music concerts

For all the pictures and some extras just click on the photo gallery link underneath

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This new giant touch wall installation from Schematic for the 2009 Cannes Lions International Advertising Festival has blown my mind. The interactive screen is multi-touch and multi-user capable and can even authenticate users via their Cannes RFID badges. The above video features Trevor Kaufman CEO of Schematic and other employees talking you through the many innovative features.

The list of future uses for this type of technology could be incredible e.g. city info boards, cinema tickets and review boards, University timetables/projects/maps, airport info/tickets, instant social networking boards, etc etc (feel free to ad any you think of in the comments)

Key features of the Schematic Cannes board:

• Interactive maps
• RFID badge recognition
• Schedules
• Share contact details
• Find people
• Get Info & reviews on local bars/restaurants

Click here to download the Schematic touch wall press release

On another note the Schematic website is in my mind amasingly fantastic, just the right balance between design, innovation and ease of use. Click here to check it out for yourself. 

What an incredible company !

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Another gratuitous half naked girl action ad for American burger joint Carls Jr. This one features Audrina Patridge looking very agreeable in a gold lamé bikini, advertising the new Carls Jr. Teriyaki Burger.

The ad was shot on the beach in Malibu and was created by Mendelsohn Zien advertising. To watch the making of the video click here

Previous Oscar/Cannes/Golden Globe winning hot girl action ads for Carls Jr consist of the following:

• Paris Hilton’s Spicy burger ad
• Padma Lakshmi’s  Western Bacon Cheeseburger ad

(Just click the above links to watch the relevant full directors cut version of the ads)

My favourite is still the original Paris Hilton ad, although any of them are still welcome to ask me out anytime, call me.