Amazon creates a physical button that makes sure you never run out of essentials


Amazon Dash Button
Amazon
 has just launched a cheap and small physical device that allows you to one click order your favourite household goods.
The device is called the Dash Button, it’s an internet of things type device that pairs to your phone and Amazon prime account.
Basically when you’re running low, simply press the Dash Button and Amazon quickly delivers you the product next day.
If you are in the USA and have an Amazon prime account, or just want to find out more www.amazon.com/dash-button.

Volvo creates a spray paint for cyclists that shines in the dark

Volvo LifePaint
Volvo Cars
has created LifePaint, a reflective spray-on paint for cyclists that is invisible during the day, but that shines bright under the glare of car headlights. Have a look at the video below to see it in action.
You can tell awards season is approaching, but nonetheless, great work from Grey, London.
Find out more at www.volvolifepaint.com.

New Volkswagen up! Takes you places


Last weekend Volkswagen kindly lent me their New Volkswagen up!, (see pic above) to drive around Cape Town. It’s their new small city car that’s rather affordable (in South Africa you can buy one for less than R135K).
I drove the slightly posher “Move up!” version of the car, for such a small price it’s impressive, the drive is great, the gearbox is great, the fuel economy is great, and there is a surprising amount of space for what is a essentially a tiny car (comfortably seated 4 adults, 5 at a slight squeeze). Basically a perfect city car for the price.

Together with Volkswagen South Africa the agency I work at, Ogilvy Cape Town, put together an integrated campaign with TV ads, print ads, an interactive web/mobi site, and even an activation launch with Uber.
It’s rare to get to do fully integrated pieces of work, so below I thought I’d share it with you.
I hope you like it.
(To view the website thats takes you places  go to www.newvwup.co.za, and to view how we did the Uber launch look at blog.uber.com/UBERUPSA)
PRINT

Up_Print Up_Print4 Up_Print3 Up_Print2
TV (My favourite is the last one)


Samsung create the world’s first live virtual reality birth

Samsung LifeLive
Samsung have used their VR Gear virtual reality headset to help a father away from home witness the birth of his new baby boy.
They used a 3D camera, hooked up via a live streaming kit, and a Note 4 to achieve the VR effect with the Samsung Gear VR.
Nice work from Leo Burnett, Sydney.

A boy discovers he has remarkable powers

ACADOMIA
This ad for ACADOMIA is beautifully shot and features a smart twist at the end.
Find out his super power by watching the clip below.
Great work from Les Gaulois, France

Ikea salutes everyday heroes

Ikea Everyday heroes
IKEA have created a wonderful ad to celebrate our household everyday heroes.
The ad features a stirring voice over performance from Terence Stamp, and IKEA have also created a twitter account to go with the campaign at http://twitter.com/EverydayHero365.
Work by Forsman & Bodenfors.

Happy St Patrick’s Day ads, from Ireland & Guinness

Guinness
Happy St Patrick’s Day! I’m soon off for a fine drinking session with some Irish friends, but first I thought I would share two of this years ads. The above is by Guinness, and below is Ireland’s new tourism ad narrated by Liam “I will find you, and I will kill you” Neeson.

Is it an ad? is it a film?…Intel’s new project

What Lives Inside
Intel and Dell
have released the trailer for their upcoming new film titled “What Lives Inside“.
The film tells the story of a son’s journey of creative self-discovery after the death of his father and his discovery of a mysterious world of his dad’s creation.

Fans submitted over 6,000 sketches of characters, of wich 144 have been animated to feature in the film which will debut March 25th on Hulu and whatlivesinside.com
The film, Intel’s third, features the star studded team of Academy Award Winner Robert Stromberg, Academy Award Winner J.K. Simmons, Colin Hanks, and Catherine O’Hara.
It’s impressive work, essentially a 1 hour ad that people want to go see. Well done again to Pereira & O’Dell, USA.

Scroll through the story of the killing of Jesus

Killing Jesus
If you are interested in Jesus you will be glad to know the National Geographic has just created a rather great scrollable website showing the story of his death from different perspectives.
The scrollable story site is part of a promo for a new TV series called “Killing Jesus” and it allows you to view the story of the death from three different perspectives; The Romans, Jesus & his followers, or the high priests.
Have a look at killingjesus.nationalgeographic.com to try it out for yourself.
The work was made by Mullen.

The Black and Blue dress highlights the abuse of women

Black and Blue dress-salvation-army

The publicity of the black and blue dress has been used in a smart lateral way to raise awareness around the abuse of women.
The ad was created by the team at Ireland Davenport South Africa for the Salvation Army.
The copy reads “Why is it so hard to see black and blue.
The only illusion is if you think it was her choice. One in 6 women are victims of abuse.
Stop abuse against women.”