Mini’s Final Test Test Drive

Most car companies keep their new models under wraps and carefully pick car journalists to test drive the vehicles. MINI on the other hand chose 10 current MINI Owners to test drive the new car before the general public,  They let them dream up their own creative test drives. Below is a rough idea of some of the fun they got up to.
To see all the short videos just head over to http://goo.gl/sq0r7a
Agency: Butler, Shine, Stern & Partners.

The Worlds Toughest Job Interview

You need to watch this till the end to really get it. I wont give it away but the ad is made by Mullen, they posted a job listing seen by 2.7million people, 24 people responded, below are some of the interviews + job requirements.

  • Working from 135 to unlimited hours per week
  • Degrees in medicine, finance and culinary arts necessary
  • No Vacations
  • The work load goes up on Thanksgiving, Christmas, New Year’s and other holidays
  • Salary = $0


Client: CardStore

Diesel create an A-Z of dance montage video

Diesel and online publication i-D  have teamed up and captured some of the world’s hottest dancers in one video. Dances include recent meme’s Harlem Shake, Krumping and Twerking, to more classic manoeuvres like an Arabesque and East Coast Swing. The film is meant to show off the comfort, and flexibility of Diesel’s Jogg Jeans.
The clip was shot in LA by director Jacob Sutton.

Social experiment #FuckThePoor

To see whether people really care about those less fortunate, a UK poverty charity got a man to walk the streets of London with a sign while shouting #FuckThePoor.
Watch how the story unfolds in the video below.
This social experiment is for poverty charity The Pilion Trust, and was put together by agency Publicis, London.
You can donate to help at http://www.justgiving.com/piliontrust/

Dove RB-X Beauty Patches

Below is Dove’s follow up work to last year’s Beauty Sketches campaign.
In the new work they get real people to try on beauty patches (called “RB-X” ) for 1 week and document the patches effectiveness through a daily video journal. Needless to say the patches contain nothing, yet the placebo effect worked and each of the women felt considerably more confident.
Nice work from Ogilvy Sao Paulo again.
I wonder how long you can do tests like these though before it gets a little long in the tooth.

Food poster converts taste to sound

Interesting experiment by Herb & Spice brand Schwartz, they brought taste to life using sound and touch.
Illustrator Billie Jean created a visual articulation of what taste might look like. Each herb and spice depicted in the artwork was then assigned a musical chord matching its flavour characteristic. The image was then back-printed with an innovative conductive ink, effectively giving the poster capacitive touch technology. When paired with a mobile device via Bluetooth, the poster becomes an interactive musical instrument.

Work by: Grey London / Novalia

Game of Thrones Statue in New Zealand Pulled Down By Tweets

Game of Thrones Statue
The new season of Game of Thrones has arrived and so Sky TV New Zealand decided to erect a statue of the much hated King Joffrey, and then let the power of the internet tear it down. They tied a rope to the statue, connected it to a winch and then challenged people to tweet #BringDownTheKing. When people tweeted the winch tightened a small amount, eventually tearing the statue down.
The progress could be watched live at http://bringdowntheking.com.
Congrats to DDB Auckland, nice work.

The Digital Newspaper holder

In order to advertise the digital issue of Zurich Newspaper Neue Zürcher Zeitung, ad agency Jung Von Matt made classic newspaper holders out of wood and fitted them with LED boards. The boards were programmed so that they could receive RSS-feeds through an infrared transmitter. Breaking news was sent directly to the holders, showing news that was more up to date than the printed newspaper.
The only thing I don’t understand is how you can’t see the LED screens, in the video it looks like the news stories are projected.