This new Guinness Africa ad celebrates ‘Black’. The idea behind the ad is to celebrate Black not as a colour, but as an attitude, a mindset, and a way of life. The campaign features 20 real African artists with real talent from Lagos, Accra. Cape Town, Nairobi, Gaborone, and Johannesburg.
Each featured artist has their own clip linked to at the end of the YouTube video.
Brilliant work from BBDO, especially given it’s from their London agency. (You may remember their other great Guinness Africa ad called Sapeurs.
Ralph Lauren has created a shirt that measures your fitness and health through the shirts own material. The shirt uses conductive threads that allow it to sense breathing and heart rate, and then stream real-time workout data directly to your smartphone or tablet and offer advice.
There is a small credit card sized gadget that snaps onto the shirt to transmit the data to your devise, when you snap it off you can even wash the shirt just like any other clothing.
The tech behind the shirt was developed by OMsignal. You can find out more on the shirt at www.RalphLauren.com/polotechshirt.
The City of Cape Town is helping the approx 7000 people living homeless in the city during the winter by creating a simple pavement stencil ad using Superhydrophobic spray paint.
The pain repels water, so when it rains the message for support can be read, but when it’s dry it becomes invisible. The donations raised go to support responsible organisations that assist the homeless in fighting the harsh winter weather.
If you’re in South Africa you can support using the SMS “GIVE” to 38802 to donate R10. Work by King James.
Jean-Claude Van Damme is back, and this time he’s kicking and punching together an Ice Bar for Coors Light. The above ad is a promo spot for a competition where you can win a trip to his Ice Bar in Austria and meet some huskies. If you are in the UK and get scared leaving the country you can also get invites to Ice Bar parties in London, and Manchester. See more at www.coorslight.co.uk.
Agency: VCCP (If the below video is taken down go to https://vimeo.com/103738644)
Pillsbury brand Toaster Strudel has brought the popular Fruit Ninja game to life.
They enlisted the help of Guinness Book of World Records-holding swordsman Isao Machii (who once cut a tennis ball going 708kmph!) for the stunt in Los Angeles. People at the event could throw fruit at Isao and watch him masterfully slice it in mid air. The brand also sponsored in-app challenges and videos with flying fruit that will play after each completed mission. Players can then get rewarded with Toaster Strudel coupons.
Samsung hitched on to the ILS Ice Bucket Challenge to show off it’s waterproof Galaxy S5 smartphone and challenge the iPhone 5s, HTC One M8, and the Nokia Lumia 930 to also do the challenge. Personally feel it’s a little off to use a charitable cause to beat on your competitors but interesting little stunt anyway, and at over 2million views I hope they made a good donation.
A New Zealand Charity has created a website that allows you to edit YouTube videos and add fart noises to them at opportune moments. The site is simple to use and aims to raise awareness of .Bowl Cancer, you can test out the YouTube fart machine at http://www.bumsarefullofsurprises.org.nz.
The ad was put together by Whybin\TBWA, Auckland. If you want an example I spend a few minutes crafting one using a bizarre new Ariel ad from Japan, have a look at http://www.beatbowelcancer.org.nz/fartbomb/video.php?id=531.
At this years Cannes Saatchi & Saatchi’s New Directors Showcase the audience of 2,300 people were given biometric, sensory wristbands. The bands captured their emotional response to the films as they watched the Showcase and glowed different colours to match their mood. The data was captured in real time and displayed at the event to give the viewers a more immersive experience. You can watch the showcase at http://youtu.be/ZMXWm_jhrr0?list=PLF7d1xtygFgAsEEqDvt60-6X4Zr9SvTha