Uber Canada set up a breathalyser post for partygoers to encourage them to get home safe.
All people needed to do was to blow through a disposable straw for six seconds, the unit then analysed the alcohol content in your breath. If you were over the legal limit, it offered you a free ride home.
Would be great if this was a more regular thing…but free rides don’t make you much cash.
Watch the case study below to see how it all worked. Nice work from Rethink.
Whiskas and their agency Clemenger BBDO, Sydney have created a wearable device for cats that posts pictures of their adventures.
The device is collar worn camera that’s activated by motion and takes 6 pictures a minute, the owner can then browse the pictures when the cat is in wifi range and select pictures to post. Pictures are grouped together using the #catstacam hashtag, in addition if you ask what is happening in the picture a Whiskas cat expert will analyze it, and comment to let you know.
Obviously awards season is approaching, so the only cameras belong to influencers with cats…but one never knows, it’s not the silliest idea I have ever heard. See pictures from the cameras at facebook.com/whiskasAU
Nike have created a wonderful ad showing the childhood story of how Rory McIlroy grew up being inspired by, and wanting to emulate Tiger Woods. It’s storytelling at it’s best, and as usual it’s from Wieden+Kennedy. The ad also conveniently sets up Nike to easily transition their Golf sponsorship heir from Woods to McIlroy.
Amazon has just launched a cheap and small physical device that allows you to one click order your favourite household goods.
The device is called the Dash Button, it’s an internet of things type device that pairs to your phone and Amazon prime account.
Basically when you’re running low, simply press the Dash Button and Amazon quickly delivers you the product next day.
If you are in the USA and have an Amazon prime account, or just want to find out more www.amazon.com/dash-button.
Volvo Cars has created LifePaint, a reflective spray-on paint for cyclists that is invisible during the day, but that shines bright under the glare of car headlights. Have a look at the video below to see it in action.
You can tell awards season is approaching, but nonetheless, great work from Grey, London.
Find out more at www.volvolifepaint.com.
Last weekend Volkswagen kindly lent me their New Volkswagen up!, (see pic above) to drive around Cape Town. It’s their new small city car that’s rather affordable (in South Africa you can buy one for less than R135K).
I drove the slightly posher “Move up!” version of the car, for such a small price it’s impressive, the drive is great, the gearbox is great, the fuel economy is great, and there is a surprising amount of space for what is a essentially a tiny car (comfortably seated 4 adults, 5 at a slight squeeze). Basically a perfect city car for the price.
Samsung have used their VR Gear virtual reality headset to help a father away from home witness the birth of his new baby boy.
They used a 3D camera, hooked up via a live streaming kit, and a Note 4 to achieve the VR effect with the Samsung Gear VR.
Nice work from Leo Burnett, Sydney.
Happy St Patrick’s Day! I’m soon off for a fine drinking session with some Irish friends, but first I thought I would share two of this years ads. The above is by Guinness, and below is Ireland’s new tourism ad narrated by Liam “I will find you, and I will kill you” Neeson.