KLM have trained up a really cute dog to help them reunite Lost and Found items with their owners.
All this looks great, and the 9 million plus YouTube views is sure helping with some nice PR for KLM…however this is just an ad stunt by DDB Amsterdam.
KLM do have a pretty impressive social team though, so although you may not find a dog returning any lost items on your next KLM flight, you will at least likely find a nice human instead.
Studies show that leaving the radio on for your dog while you’re out of the house can help it stay relaxed and calm, particularly classical music, so Pedigree made a radio station for dogs.
The station has relaxing music, messages for dogs from their owners, and even fictional dog friendly fantasy stories. Brilliant radio work by Colenso BBDO, Auckland.
Starbucks ads are normally pretty boring, but today they have launched an interesting mini documentary covering a day in the life of Starbucks. It’s shot at 59 different stores in 28 countries, using 39 local filmmakers, with ad agency 72andSunny coordinating it all over a 24 hour period.
The ads are both below but the full interactive documentary can be found for now at https://www.youtube.com/user/Starbucks in case you want to delve deeper.
The short film shows how good things happen when we get to together, and luckily for Starbucks, their coffee shops are one such place that happens regularly.
Kudos to Starbucks for shooting an ad without showing a single cup of coffee, and instead just featuring their customers.
1 min overview clip
Full mini Documentary
Saatchi & Saatchi, Dusseldorf, created a Toyota Aygo that can lift up it’s rear and take a pee.
The stunt used a hydraulic lift and a water pump to simulate the car relieving itself on other cars, a portable loo, and of course a dog.
Interesting experiment although I’m not sure what this says about the car (supposedly that it’s fun), would make an interesting optional extra though.
Ever wanted to read faster? well if you find this Cellcom banner ad now you can.
To help promote the network’s new 4.5G service they created a smart banner ad for a few popular news sites in Israel.
Normally, a person reads around 180 words per minute, and 80% of reading is wasted on eye movement from left to right. The technique behind The Speed Reading Banner is called RSVP (Rapid Serial Visual Presentation) which shows the user only 1 word at a time, enabling you to read up to 400 words per minute and even faster. Work by D-Tales
Flying lampshades anyone? Cirque du Soleil, ETH Zurich, & Verity Studios have partnered to develop a short film featuring 10 quadcopters in a pretty stunning flying dance performance.
The collaboration resulted in the film below uses no special effects. Pretty sure we will see advertising / pranks using similar tricks soon.
There is also a wonderful behind the scenes video available at http://youtu.be/7YqUocVcyrE.
Volvo Trucks are back with another stunt, except this time it’s more of a prank. Together with their agency Forsmann & Bodenfors, they take us to the Italian Riviera, where a Casino valet gets pranked. All the people in this film are actors apart from the valet.
Would have been infinitely better if this featured Jean-Claude Van Dam as the driver….
If you want to watch the behind the scenes go to http://youtu.be/xEBEElxJzp8.
This new FIFA 15 ad featuring Messi shows just some of the incredible feeling and graphics coming to the upcoming football video game. The ad brilliantly shows off the realism of FIFA 15, personally I cant wait to give it a go.
You can find out more about the game at http://www.easports.com/fifa
The spot was put together by Wieden+Kennedy.
Smart car believes that smart ideas can turn cities into better places, so they have created a dancing traffic light that makes people wait and watch the red lights rather than walk through the red.
They set up a booth where people could dance, then those moves were live streamed into dancing stop icons at red lights. Work by BBDO Germany.
Big Lot Pet Supplies has created an ad featuring a moc focus group full of cats, dogs and even a parrot. The internet tends to love cats and dogs so will be interesting to see if this one does well.
Must have been a fun / chaotic shoot. The ads was made by Chicago based agency O’Keefe Reinhard & Paul.