New FIFA 15 features Messi and a whole lot of incredible graphics

fifa 15

This new FIFA 15 ad featuring Messi shows just some of the incredible feeling and graphics coming to the upcoming football video game. The ad brilliantly shows off the realism of FIFA 15, personally I cant wait to give it a go.
You can find out more about the game at http://www.easports.com/fifa
The spot was put together by Wieden+Kennedy.

Smart creates dancing traffic lights to improve pedestrian safety

dancing traffic light
Smart car believes that smart ideas can turn cities into better places, so they have created a dancing traffic light that makes people wait and watch the red lights rather than walk through the red.
They set up a booth where people could dance, then those moves were live streamed into dancing stop icons at red lights. Work by BBDO Germany.

Pet Supplies Store runs a Focus Group ad with Cats, Dogs, and a Parrot

Big Lot Pet Supplies ad
Big Lot Pet Supplies has created an ad featuring a moc focus group full of cats, dogs and even a parrot. The internet tends to love cats and dogs so will be interesting to see if this one does well.
Must have been a fun / chaotic shoot. The ads was made by Chicago based agency O’Keefe Reinhard & Paul.
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All the New Apple Ads in One Place

Apple 6
So unless you’ve been hiding in a bunker this week you would have heard about all the new Apple products. Basically there are two new phones with bigger screens, better cameras, a simple NFC payment mechanism, and some more sensors to better track your health and fitness.
Of course you can’t release these products without some ads, so below are all the ads in one place. The first one has got them into a spot of trouble with the band OK GO, who say Apple ripped off this music video of theirs (They even say they pitched the idea to Apple)…either way enjoy. All ads by TBWA\Media Arts Lab..
Apple Brand Ad

iPhone 6 and 6 Plus Ad (Feat Jimmy Fallon and Justin Timberlake)

iPhone 6 and 6 Plus Health Ad (Feat Jimmy Fallon and Justin Timberlake)

Apple Watch Brand Ad

Apple Watch Health Ad

Jony Ive Long Description iPhone 6 Ad

Johny Ive Long Description Apple Watch Ad

 

Swedish store uses Instagram video to give out discounts

Instagram discount
Åhlens, Sweden’s largest department store chain, created a clever discount mechanism using Instagram. They made a series of short / fast Instagram video clips featuring products. To get a discount people needed to screen shot the right video frame featuring the item they wanted, then post it on Instagram with a hashtag, then show it to staff in store to receive the discount on the product.

Lovely work from Forsman & Bodenfors, the same agency that brought you the Volvo trucks challenges campaign.

Meet the words first talking water fountain

drink up fountain
USA water charity, Drink Up, has created a funny / smart talking water fountain. The aim is to help get more people to drink more water more often. They placed water fountains across New York, only when people drank the water did the fountains begin to speak.
If you want to create something similar to this yourself just buy a MaKey MaKey and have a play, they are cheap, and super easy to use.
Great work by VML + Y&R in NYC, have a look at the video below to see it in action.

Possibly the best slow mo cat ad ever

temptations cat ad
This is a pretty epic ad for a cat food brand. It looks more like an ad for Nike, but it’s actually an ad for Temptations Tumblers cat food.
In advertising the first thing your ad needs to do is to get noticed, one proven way of doing this is to approach the ad from the angle of another category (e.g. Making a shampoo ad like its a fun beer ad). Basically though, if you like cats, you will love this ad. Enjoy.

Guinness Celebrates all things Made of Black

Guinness Black Africa
This new Guinness Africa ad celebrates ‘Black’. The idea behind the ad is to celebrate Black not as a colour, but as an attitude, a mindset, and a way of life. The campaign features 20 real African artists with real talent from Lagos, Accra. Cape Town, Nairobi, Gaborone, and Johannesburg.
Each featured artist has their own clip linked to at the end of the YouTube video.
Brilliant work from BBDO, especially given it’s from their London agency. (You may remember their other great Guinness Africa ad called Sapeurs.