Design Indaba 2015 Day 1 Overview

It’s that time of year again, suddenly you realise it’s almost the end of February and wonder how you got here so fast, it’s also time for the annual Design Indaba.
The Design Indaba is one of the world’s best design, creativity, and innovation conferences, it brings together industry thought leaders from around the world for 3 days of inspiring talks in Cape Town.
Design Indaba

The day kicked off traditionally as normal with a talk from a local ad agency, this time around it was Joe Public. Owners Xolisa Dyeshana and Pepe Marais took the stage to talk about their belief that design needs to have a purpose, and theirs is to help solve and draw attention to some of SA’s social issues (e.g. watch One School at a Time).
They also shared their latest campaign in partnership with Nedbank, they’ve set up idea ATMs in the foyers at the Design Indaba conference. The idea is to have the public deposit ideas on how to solve South Africa’s social issues, the best ides will be made real.
joe-public-owners
Next up was Dutch industrial designer Hella Jongerius. Her impressive range of work is renowned for it’s innovative and soulful approach. Much of her work focuses on creating a better lasting relationship between an object and people, have a look at http://www.jongeriuslab.com/ to see some of the work.

UK Digital Design and Dev studio The Workers shared their IK prize winning incredible interactive project that they did for The Tate gallery in London. The work they did was fantastic, rather that talk about it just watch the short clip below….wish we had done it.

Stanley HainsworthStanley Hainsworth, founder of agency Tether, and ex-creative director for Nike, Lego and Starbucks was up next with his great haircut (see pic). He has a lot of interesting insights on human behaviour, and shared how he uses lessons he learned as an actor in his everyday business career (e.g. sussing out what’s really going on in big meetings etc). His work is far too varied to cover in detail here but look him up at http://www.tetherinc.com/stanley-hainsworth/ and check out Tether to see some of his great work.

 

Naeem Biviji of Kenya-based Studio Propolis shared how his company has learned to love and work well with the challenges and opportunities involved in opening a design workshop in Kenya. He shared the story of his work creating a cathedral in Kenya’s capital.

Design Grad Students
A highlight every year at Design Indaba is the design school graduates, 8 students from design schools around the world who present their work Pecha Kucha-style at the conference. Click on the names below to read more about the fantastic projects they shared.
Doremy Diatta – Design for health.
Marc Dubois – Interaction designer who designed “Open Controllers” using smart phones.
Teresa van Dongen – Combining Design, Science, and Biology to make light.
Tyler Pratt – Designing a personal product line.
Kathryn Fleming – Exploring the intersections of science, art and technology (and making 6 legged cat dog hybrid animals).
Tia Blassingame  – The art of letterpress printing to explore the relationship between race, history and perception.
Ackeem Ngwenya – Designing the Roadless Wheel.
Carla Kreuser – Creating Stories using a combination of illustration and poetry.

Burning Man Foot
Larry Harvey, co-founder of Burning Man shared his story of Burning man from it’s founding in 1986 in San Francisco’s Baker Beach to the global festival it is today that takes place in over 50 countries. He talked about how the community has been created using a bohemian and “giving” approach, and how the art there is all designed with a social purpose, that people actively engage with it.

 

The final speaker of the day was long time host Michael Bierut who is a partner at the world famous Pentagram Design Studio. Michael gave a fantastic talk on How To Change The World With Graphic design. He also shared some of his incredible work and announced the news for the first time that in November he will launch his book, How to: Use graphic design to sell things, explain things, make things look better, and (every once in a while) change the world.
Below is the logo that changed his life and got him interested in design, it was for a trucking company and his parents pointed out how the L is lifting the A…he was in awe…the rest is history.
Clark Logo
He shared some of his recent projects, including re-designing all the signage and Street Maps for New York City for the Department of Transport, helping design the signage for the New York Times, designing a series of School libraries, revamping the Saks 5th Avenue brand, and creating a modifiable design pack for MIT Labs.

Design Indaba 2015 Day 1 Overview

It’s that time of year again, suddenly you realise it’s almost the end of February and wonder how you got here so fast, it’s also time for the annual Design Indaba.
The Design Indaba is one of the world’s best design, creativity, and innovation conferences, it brings together industry thought leaders from around the world for 3 days of inspiring talks in Cape Town.
Design Indaba

The day kicked off traditionally as normal with a talk from a local ad agency, this time around it was Joe Public. Owners Xolisa Dyeshana and Pepe Marais took the stage to talk about their belief that design needs to have a purpose, and theirs is to help solve and draw attention to some of SA’s social issues (e.g. watch One School at a Time).
They also shared their latest campaign in partnership with Nedbank, they’ve set up idea ATMs in the foyers at the Design Indaba conference. The idea is to have the public deposit ideas on how to solve South Africa’s social issues, the best ides will be made real.
joe-public-owners
Next up was Dutch industrial designer Hella Jongerius. Her impressive range of work is renowned for it’s innovative and soulful approach. Much of her work focuses on creating a better lasting relationship between an object and people, have a look at http://www.jongeriuslab.com/ to see some of the work.

UK Digital Design and Dev studio The Workers shared their IK prize winning incredible interactive project that they did for The Tate gallery in London. The work they did was fantastic, rather that talk about it just watch the short clip below….wish we had done it.

Stanley HainsworthStanley Hainsworth, founder of agency Tether, and ex-creative director for Nike, Lego and Starbucks was up next with his great haircut (see pic). He has a lot of interesting insights on human behaviour, and shared how he uses lessons he learned as an actor in his everyday business career (e.g. sussing out what’s really going on in big meetings etc). His work is far too varied to cover in detail here but look him up at http://www.tetherinc.com/stanley-hainsworth/ and check out Tether to see some of his great work.

 

Naeem Biviji of Kenya-based Studio Propolis shared how his company has learned to love and work well with the challenges and opportunities involved in opening a design workshop in Kenya. He shared the story of his work creating a cathedral in Kenya’s capital.

Design Grad Students
A highlight every year at Design Indaba is the design school graduates, 8 students from design schools around the world who present their work Pecha Kucha-style at the conference. Click on the names below to read more about the fantastic projects they shared.
Doremy Diatta – Design for health.
Marc Dubois – Interaction designer who designed “Open Controllers” using smart phones.
Teresa van Dongen – Combining Design, Science, and Biology to make light.
Tyler Pratt – Designing a personal product line.
Kathryn Fleming – Exploring the intersections of science, art and technology (and making 6 legged cat dog hybrid animals).
Tia Blassingame  – The art of letterpress printing to explore the relationship between race, history and perception.
Ackeem Ngwenya – Designing the Roadless Wheel.
Carla Kreuser – Creating Stories using a combination of illustration and poetry.

Burning Man Foot
Larry Harvey, co-founder of Burning Man shared his story of Burning man from it’s founding in 1986 in San Francisco’s Baker Beach to the global festival it is today that takes place in over 50 countries. He talked about how the community has been created using a bohemian and “giving” approach, and how the art there is all designed with a social purpose, that people actively engage with it.

 

The final speaker of the day was long time host Michael Bierut who is a partner at the world famous Pentagram Design Studio. Michael gave a fantastic talk on How To Change The World With Graphic design. He also shared some of his incredible work and announced the news for the first time that in November he will launch his book, How to: Use graphic design to sell things, explain things, make things look better, and (every once in a while) change the world.
Below is the logo that changed his life and got him interested in design, it was for a trucking company and his parents pointed out how the L is lifting the A…he was in awe…the rest is history.
Clark Logo
He shared some of his recent projects, including re-designing all the signage and Street Maps for New York City for the Department of Transport, helping design the signage for the New York Times, designing a series of School libraries, revamping the Saks 5th Avenue brand, and creating a modifiable design pack for MIT Labs.

Honda’s epic new ads tests your speed reading ability

Honda Keep Up
The smart folks at W+K London have created a wonderful series of YouTube ads for Honda that test your speed reading ability. It’s kind of a smart execution of another speed reading campaign last year from Cellcom.
Normally, a person reads around 180 words per minute, 80% of your reading speed is wasted on eye movement from left to right. The technique behind this ad is called RSVP (Rapid Serial Visual Presentation), which shows the reader only 1 word at a time, enabling you to read up to around 400 words per minute.
Watch the videos below and see if you can still read it at it’s fastest.
Fast

Faster

Even Faster

Sport England Celebrates Real Women

This Girl Can
Sport England
earlier in the year launched an impressive campaign celebrating active women, no matter how well they train, or how they look.
The work is not too dissimilar at heart to the Dove campaign for real beauty. It’s beautifully shot, and as well as the ad below there is a wonderful thisgirlcan.co.uk website with advice, and inspiring stories from some of the women featured in the campaign.
Work by FCB Inferno.
p.s. This is a very delayed post, mainly because when it came out I was pretty busy, so apologies for the lateness.

New Oscar ads capture the small moments

Holding an Oscar
Ad Agency 180LA has come up with a series of wonderful ads for the Oscars.
Each one captures a unique brief moment, whether it’s the moment people realise they’ve won, their final thank you, or just holding the Oscar for the very first time.
It’s often these small special moments that make life wonderful.
Congratulations to 180LA on marvelous work, see all the work below.



Audi Get Kinky In An Elevator For 50 Shades of Grey

Screen Shot 2015-02-20 at 2.14.39 am
Audi and SNL’s Vanessa Bayer channel some very witty fake elevator scenes for a Fifty Shades of Grey promo.
The work was done by Venables Bell & Partners. Enjoy the entertainment.

Google use cute friendly animals for new Android ad

Andriod Friends Furever
Get ready to see a tiger, a bear, an elephant,  dogs, cats and many more animals all getting along just fine.
To launch their new Android “Be Together. Not the Same.” campaign, Google have used the power of cute animals.
The ad was created by Droga5. Some of the animals seen in the video are lovingly cared for by these great non-profit organizations — learn more about them and support their causes here: Noah’s Ark Sanctuary // Wild Heart Ranch // The Hoedspruit Endangered Species Centre.

Facebook’s new TV ads are all about Friendship

FAcebook Friends ad
Facebook has released three new ads all talking about Friendship.
The ads are all pretty powerful, great copy, great music too, check them out below.
It looks like these ads were made in house by Facebook’s own creative team, if so, bravo.

People don’t care about the majority of branded content

Nice presentation from planner and ex-journalist Nigel Rahimpour.
The deck shares some views and research on how little the majority of people care about brands on Social Media, and then offers some simple advice on how to get it right.

Best Super Bowl 2015 ads

Super Bowl ads 2015

This year is Super Bowl XLIX and now a 30sec TV ad sells for $4.5m. Below are the highlights of the 2015 Super Bowl ads. The game saw last years winners, the Seattle Seahawks, go up against the New England Patriots and lose it in the last 20 seconds, the last time the Patriots won the Super Bowl was in 2004.

Dodge // #DodgeWisdom

Clash of Clans // Revenge (there were lots of mobile gaming ads this year)

Carnival Corporation //  Come Back To The Sea

Coca-Cola //  #MakeItHappy

McDonald’s: //  Pay With Lovin’

Nissan // With Dad

Weight Watchers // All You Can Eat

Budweiser // #BestBuds (Puppy Ad)

BMW i3 // Newfangled Idea

Newcastle Brown Ale // #BandOfBrands

SNICKERS // The Brady Bunch

T-Mobile // #KimsDataStash

mophie // “All-Powerless”

Squarespace // www.DreamingWithJeff.com ( Go to www.DreamingWithJeff.com)

NBC Nascar // America Start Your Engines

Bud Light // #UpForWhatever

Loctite Glue //  POSITIVE FEELINGS

GrubHub //  Because Burrito!

Doritos // The Middle Seat

Chevy // #ChevyColorado (Super Bowl Power out)