Burger king recently created the below rather clever YouTube pre-roll ad. This year has seen its fair share of pre-roll ads but the below stands out as a shining example. Basically they created 64 YouTube ads specifically targeting individual videos, and then contextually making fun of the ad itself each time, Have a look below to see the example. Work by Colenso BBDO, New Zealand.
It’s not everyday you see you a shampoo ad addressing gender equality in a smart way, but below is a brilliant example. Wonderful work by Pantene Philippines and ad agency BBDO Guerrero. The ad points out how identical behaviour often earns men and women different labels in the real world. The music is a Tears for Fears cover of the song “Mad World”. Enjoy
Every year Doritos hosts a competition to air the best user generated Dorito videos as an actual ad during the Super Bowl, I think we have a winner already. The below ad was directed by Australian Tom Noakes and is very funny in a peculiar way. Enjoy and if you like it you can vote for the ad at http://bit.ly/1bisN8r
Interesting competition from Skittles in Canada. They created a fictional spokesman named Danny Falcon, and offered a million skittles (5,500 packs) to the person that share the YouTube video the most. The video parodies a pyramid marketing scheme, so far the video has been watched over 400,000 times, not too bad. Work is by BBDO Toronto. To find out more go to http://www.getskittlesrich.com/
If you believe in lucky underwear then you may enjoy this. CP+B created 2000 pairs of limited edition “lucky underwear” for Fruit of the Loom. To make them lucky they took the underwear across the USA and pulled them through a huge horseshoe, put them in a box made of 4 leaf clovers, and even rubbed them on a lucky statue.
Below is the follow up in a series of ads, developed as a creative idea for UN Women by Memac Ogilvy & Mather Dubai. The ad campaign uses genuine Google searches to reveal the widespread prevalence of sexism and discrimination against women. See all the work at http://www.unwomen.org.
UK posh department store Harvey Nichols have created a very tongue in cheek Christmas campaign. The TV ad features different families giving their loved ones cheap and trivial gifts, such as toothpicks, from the Harvey Nichols “Sorry, I spent it on myself” gift collection. The gift collection can actually be bought in store or online in real life! Have a look at http://www.harveynichols.com/sorry to see the full range.
Ballsy work from London agency adam&eveDDB, would love to have been in the meeting when they sold the idea.
Interesting social experiment by Saatchi & Saatchi for Beldent chewing gum. The experiment set out to show that chewing gum doesn’t give off a bad impression. They took 5 sets of twins, 1 chewed gum, the other didn’t, people were then asked a series of questions to gauge their impressions of the twins. 74% of all people that voted favoured the person chewing gum.
Here is the new ad for the iPad Air. Clever work from TBWA\Media Arts Lab, USA. I want one.
Fantastic new work by Unilever and Ogilvy. As advertisers we have a huge amount of power, so it’s always great to see that power being put to use for the betterment of the world.
The campaign is called “Project Sunlight”, it’s a global sustainability initiative aiming to help create a better future for our children. To launch it they filmed the below clip asking real expectant parents “Why bring a child into this world”. Brilliant. Find out more at https://www.projectsunlight.com