Nike have created an ultra small shoe boxes to innovatively pack their new Nike Free range of very flexible sneakers. The box is one third the size of a regular box.
This smart and simple idea is not yet global, but seems it could be one of those magical eco-friendly ideas, namely one that helps save the planet + save Nike in shipping / material costs too. Agency: Publicis Impetu
Volkswagen has created a new website in the USA that takes insights and design cues from dating sites in order to help you find the right car more easily.
I tried it out, and although it’s not perfect (you need a good internet connection etc), it was a pleasant and smart experience, and a nice new way to look for the right car.
You can try it out at http://www.vw.com/find-match/ , if like me you are not in the USA just enter the classic default zip code of 90210.
Lexus have created an impressive light show featuring stunt men in LED suits leaping up, down, and through buildings to showcases Lexus’ innovative design and technology.
Directed by Adam Berg, the campaign called “STROBE” tells the story of one man’s incredible journey across the Kuala Lumpur skyline at night. (Watch the behind the scenes at http://youtu.be/4Ke_nlon_Tc)
Although I like the work I am a little stumped at why it would make me want to buy a Lexus….or maybe I’m just overthinking it?
Ad Agency: CHI & PARTNERS
Ad agency We Are Social in partnership with The World Federation of Advertisers have done some research and created the below simple presentation on What Makes A Great Brand.
The short presentation shares some insights into what people really want from great brands and advertising.
DDB has made a video celebrating advertising, ideas, and creativity. The video features some of the best advertising work from over 20 agencies around the world.
Not sure what the video is for, and perhaps the copy and music make it a little over dramatic, but I still like it. Enjoy.
(p.s. Almost posted an underwear ad..but no. If however you like bums check out http://youtu.be/nMOBS2I81BY)
Simple but powerful print ad for the new Golf R from my home agency Ogilvy Cape Town.
Not often I showcase our own ads, let alone a print one, but really enjoyed this.
Art Director: Katie Mylrea, Alexi Mccarthy
Writer: Kelly Tomes, Guy Lewis
Creative Directors: Jacques Massardo and Prabashan Pather
Chief Creative Officer: Chris Gotz
To show off Hyundai’s new Auto Braking, lane keeping assist, and distance cruise control system they blindfolded a stunt driver and carried out a do or die test.
Watch the video below to see how it turned out.
The ad was put together by the aptly named Viral Factory agency, to see the behind the scenes footage go to http://youtu.be/ZeqQhJ5qhGU
IKEA in Russia have created a website using Instagram to publicise a limited designer collection. At first I thought this was gimmicky but looking at the interaction on the site (nearly 18K people and rising) it seems to be working, at the least they are getting some great PR. See how the site works below. You can visit the site at http://instagram.com/ikea_ps_2014.
Work by Instinct, Moscow.
For Canada day Molson beer created a fridge that gave you free beer when you sang the national anthem to it. The fridge was created as a PR stunt for Canada day, you can see how they made it at http://youtu.be/00em3uo4ndA.
Molson, much like Coke, have been having fun with vending machines for a while now, their last one was placed in different countries in Europe and gave Canadians beer by scanning their passports (See it at http://youtu.be/8gper3YkzMg).