Chris Rawlinson

When Volkswagen released their teaser trailer for the upcoming Super Bowl ad (now with over 10million views), I had a feeling the actual main ad would be a hard act to live up to. Above is the resulting campaign, its good, but not Star Wars child Darth Vader or singing dogs good. Good effort though [...]

Recently the new VW Jetta launched in South Africa, above our new Ogilvy Cape Town commercial for its release. Enjoy.

Great work from Ogilvy Cape Town’s Jen and Cuan for the VW polo GTi Date drive campaign. The below infographic shows the final percentage improvements you can get when you go on a date in a Polo GTi. On average the total came to an extra 27.8% more attractive when in a Polo GTi ! [...]

Fun work for VW, this time for the new Golf R. They created prosthetic mouth pieces that mimicked the effects of g-force and then hired promoters to walk around town with branded T-Shirts saying “Golf R, 188KW of refined fury”. Simple, effective, funny. Via: Ogilvy Cape Town

I’m a big fan of Médecins Sans Frontières (Doctors without borders). They are an international medical humanitarian organization working in more than 60 countries to assist people whose survival is threatened by violence, neglect, or catastrophe. Basically they go to the places most organisations wouldn’t dare go, and help those who need it most. Volkswagen [...]

Lovely idea by Volkswagen in Stockholm, Sweden. They have created a site called Rolighetsteorin.se or “Theory of Fun” in English (To translate text just use http://translate.google.com). The site features several videos all dedicated to the idea that happiness is the easiest way to get people to change. The three videos that are up there so [...]