Great creative work from Saatchi & Saatchi LA for the Toyota Prius. Using the new Prius iPhone App, users could see their drawings created on the iPhone displayed on the Reuters digital billboard in Times Square from October 26 to 28. The Prius Experience App has four modes — including "Draw," the one showcased in the above clip. (via Uwe Gutschow, Saatchi & Saatchi interactive)

Great little spot for the new 3rd generation Toyota Prius from Saatchi and Saatchi LA. They also created a great video on how the ad was made (its real people in costumes). The website for the car launch is also up and running and is a fantastic interactive experience showing off the revolutionary technology used by the new Toyota Prius. On another note check out Uwe Gutschow’s blog from Saatchi interactive LA, great chap and founder of the multiple award winning Saatchi At Play division in Cape Town (now headed by the incredible Allan Kent)