Chris Rawlinson

This new giant touch wall installation from Schematic for the 2009 Cannes Lions International Advertising Festival has blown my mind. The interactive screen is multi-touch and multi-user capable and can even authenticate users via their Cannes RFID badges. The above video features Trevor Kaufman CEO of Schematic and other employees talking you through the many [...]

  Sony Ericsson just confirmed their new line up of phones for later this year. The two main phones of interest that got me very exited are the Satio (pictured above) and the Aino (click here for the write up). The Satio was up till now known as the Idou (no idea why they changed [...]

  This is the second addition to Sony Ericsson’s new Entertainment Unlimited brand and I think it just might have have gone to the top spot on my gadget wish list. Its called the Aino (not sure they thought that name through very well) and is a 3” touch screen phone with a slide down [...]

Cadbury in the UK are at it again with a fab bit of interactive outdoor advertising for Cadbury’s cream eggs, courtesy of Saatchi & Saatchi London. The idea is to make the ad interactive and enjoyable (therefore memorable and viral) and allow the people of London to play a game of “Goo the Egg” where [...]