Chris Rawlinson

I am a long time fan of Australian beer marketing, they always push the boundaries a little more than in other countries and generally come up with new, fun and interesting campaigns. Tooheys extra dry beer recently launched a great campaign by BMF, Sydney. To test the theory of  “6 degrees of separation”, four aspiring [...]

Awesome new campaign for Iams Dog food from Saatchi & Saatchi, Sydney, Australia. No the dog in the picture isn’t a super dog ! To drive brand awareness and bring to life the benefit of Iams dog food. Plastic dog Frisbees were created to look just like 10kg weights, then distributed for free in popular [...]

   For the second time this week I have found a great campaign from down under. The Outdoor Media Association of Australia has created a new award called “The Outdoor Awards”. The prize for the award is pretty novel as the organisers have arranged for the winning agency to walk away with $10,000 of scratch [...]