Sony: The Great Phone Swap

The best way to get people to like your phone is normally to get them to try it, however this is normally not as easy as it sounds. Sony and CP+B, Sweden found an great way to get people to… Continue Reading

Sony: The Xperia Soda Stunt

Crispin Porter + Bogusky recently created the above activation delivering waterproof smartphones – secret agent style. During the opening weekend of James Bond movie Skyfall, Sony Mobile carried out a stunt in true undercover manner to promote the waterproof smartphone… Continue Reading

Sony: 3D Internet TV

Sony takes you on a interesting journey plotting the history of TV since the 60’s up to where we are today with the latest Sony 3D internet sets. The spot seems very very similar to the brilliant Nokia Forth Screen… Continue Reading

New PS3 Slim: Pricing, Dates and Details

  I have been waiting for this announcement for some time. Sony’s PS3 sales have almost continuously struggled to keep up with the likes of Microsoft’s Xbox360 (my personal favourite) and the Nintendo Wii since launch. Much of this has… Continue Reading

Sony: Bravia-drome ad

Just found this Jem of work from Fallon UK for Sony’s new Bravia 200hz Motionflow technology. Basically large LCD screens are normally not great at showing sports games or anything with fast motion as they can’t refresh the screen image… Continue Reading