Samsung: Galaxy Gear Smart Watch

Phone watches have been promoted in movies for years. This week Samsung released their first smart watch, a watch that connects to your smartphone and enables you to make calls, browse apps, take pictures and more. Love the execution of… Continue Reading

Samsung: All eyes on the S4

Fantastic activation idea for the new Samsung Galaxy S4 from Switzerland. People were challenged to a staring competition to win either a free or discounted phone. The challenge used the Galaxy S4’s inbuilt Smart Pause function that lets the S4… Continue Reading

Samsung GALAXY SIII: Your Song

Really like this idea, but it’s bit of a poor case study video. Samsung and ad agency Cheil, Singapore, hired four improv artists to sing personalised songs via a live online video feed for almost 8 hours. People submitted their… Continue Reading

Samsung: Shakedown (B2100 test)

An extremely clever yet simple idea from “From Stockholm With Love” and Samsung. In order to demonstrate the toughness of the Samsung B2100 phone, they lined 70 of them up on a glass screen placed high above a concrete floor… Continue Reading

Ozzy Osbourne Samsung voodoo ad (Alias 2 phone)

Very funny little number from Samsung for their smart new Alias 2 smart phone. The phone uses E-ink technology and an accelerometer to make sure that no matter which way you open the phone the keyboard is always the right… Continue Reading