Inspiring work by Publicis, Frankfurt. In order to promote a local fish restaurant called Fisch Franke they created a fortified poster frame and filled it with 600 Litres of water and several real Trout. The living poster was on display for a limited time and managed to attract a ton of attention as well as increasing traffic in the restaurant itself. Click on the video below to watch the making of the living poster frame. No fish were harmed during the making of this billboard.

Publicis has just launched this fun campaign for UK snack Hula Hoops (Am missing them as still not yet available in SA). The ad is the launch pad for their new “Golden Hoop Film awards” campaign where people can send in their very own mini films that have to include both your hands and Hula Hoops in some way. The competition is open till the 22nd November 2009 and clips must be under 2 mins. There will be 5 winners, each getting 4 return tickets for a 5 night stay in Hollywood including accommodation. Even voters win, with a Flip camcorder been given away each day of voting ! Click here to enter / vote and find out more details.