Behind the scenes at a McDonald’s photo shoot

Brave move from McDonalds in Canada! To answer a question that was posted on the McDonalds Q&A site, namely "Why does your food look different in the advertising than what is in the store?" the brand decided to film the… Continue Reading

McDonalds: McDonalds?

Whether you love them or hate them you have to admit this ad is brilliant. Such a simple idea but what a brilliant one. Wonderful work for McDonalds by Canadian agency Cossette.

McDonalds: Dollar Drink Day Ice Statue

McDonald’s Canada recently created an ice sculpture containing 4,000 CDN dollar coins in Alberta to celebrate Dollar Drink Days. As the ice melted and people hacked away at the ice, people received the money for their dollar drinks at McDonalds.… Continue Reading