Getting your fans to co-create your advertising can be a powerful thing. Although I think the above final product could have been made more interesting, the actual big idea itself is great. Lexus got over 200 Instagrammers to make the… Continue Reading
Beautiful ad for Lexus from CHI & Partners. ‘Steps’ is the first in a series of Amazing in Motion projects created by Lexus.’Steps’ tells the story of an 11-ft tall figure brought to life by puppeteers as it moves through the… Continue Reading
Interesting interactive print ad for Lexus from agency Team One. The ad is featured in the Sports Illustrated swimsuit issue and features three swimsuit models who pose with the Lexus IS as camouflaged models within the scene. In order to… Continue Reading
Lovely work by Saatchi & Saatchi, Bucharest, Romania for the new Lexus CT 200h hybrid car. The clip reminds me a bit of the David After Dentist Video meme that was a huge YouTube hit in 2009.