Ayrton Senna 1989: The Sound of Honda

In 1989 Ayrton Senna created history for Honda by setting a world record fastest lap of the Japanese F1 circuit in Suzuka. It just so happened that Honda’s new engine telemetry system had been installed on the car and it… Continue Reading

Best ads from the Super Bowl 2012

Firstly congratulations to the New York Giants for winning the 46th The Super Bowl against the New England Patriots. The Super Bowl is almost always the most watched American television program of the year and last year drew an average… Continue Reading

Honda: Matthew’s (Ferris Bueller’s) Day Off

To celebrate the launch of the all-new 2012 CR-V, Honda and ad agency RPA brought Ferris Bueller’s Day Off back in a big game commercial. They cast Matthew Broderick as himself, skipping out on a day of acting work and… Continue Reading

Honda: Million Mile Joe

Fantastic work by RPA, Santa Monica, USA for Honda. They managed to find a chap called Joe who had just reached one million miles in his 1990 Honda Accord. To celebrate Honda invited him to a “Small press conference”. Instead… Continue Reading

Honda Insight Ad Vimeo Takeover

Video sharing site Vimeo has been getting a lot of buzz recently (its like YouTube but better quality). They let Honda do a bit of a fun takeover for their new “Let it Shine” advert. I wont ruin the surprise,… Continue Reading

New Honda Insight Hybrid ad: Let it Shine

Great new ad for Honda from Wieden+Kennedy Amsterdam. To launch the new Honda Insight Hybrid they got together approx 1000 Honda Insights and created essentially something similar to a huge LED screen and animated various clips using just the car… Continue Reading