Duracell Creates A Surprise Bus Shelters

Duracell and their agency Cossette encouraged strangers in Canada to touch each other in Bus Shelter to keep warm.When people formed a physical chain from one side of the shelter to the other, a circuit was created and overhead heaters… Continue Reading

Duracell: Trust Your Power – NFL’s Derrick Coleman

Duracell recently launched the above wonderful ad telling the empowering story of Seattle Seahawks legally deaf running back Derrick Coleman. The ad coincides with him playing in the upcoming 2014 super bowl. When asked why he did the ad Coleman… Continue Reading