Almost forgot to write about this little beauty from Brisbane-based advertising company Play TV, which was submitted to an online competition to find a new Yaris car ad by Saatchi & Saatchi Australia for Toyota. The ad features some classic / classy lines like “I hope I haven’t come too prematurely” and “she can take a good pounding in any direction”. Needless to say it won the competition but didn’t manage to air for long as petty people with no humour / wit started to complain. They couldn’t stop the ad from spreading virally via YouTube etc though, and its now become a huge success. Congrats to all involved and what a fab outing in the digital world for Toyota Australia, this amount of exposure would normally cost a fortune !