Click above to see the ad work var so = new SWFObject(“http://d2g0kqwqbd0cna.cloudfront.net/images/blankCanBeBlank.swf”, “productLanding”, “300″, “250″, “9″, “#FFFFFFS”); so.write(“html_alternative”); Fantastic work from Bridge Worldwide who recently won a Cannes Cyber Gold Lion for the above Pringles banner ad. I love the use of subtle branding and the copy is just fantastic right till the end. Just click the ad above to see what I’m talking about. Big thanks to Bridge Worldwide Chief Marketing Strategist Bob Gilbreath for getting back to me and allowing me to embed the above ad. Its worth checking out Bob’s blog as he has a wealth of interesting articles on social media marketing and is even about to release a book called “The Next Evolution of Marketing” Below is a picture of the guys from Bridge Worldwide picking up their award at Cannes

This new giant touch wall installation from Schematic for the 2009 Cannes Lions International Advertising Festival has blown my mind. The interactive screen is multi-touch and multi-user capable and can even authenticate users via their Cannes RFID badges. The above video features Trevor Kaufman CEO of Schematic and other employees talking you through the many innovative features. The list of future uses for this type of technology could be incredible e.g. city info boards, cinema tickets and review boards, University timetables/projects/maps, airport info/tickets, instant social networking boards, etc etc (feel free to ad any you think of in the comments) Key features of the Schematic Cannes board:

• Interactive maps
• RFID badge recognition
• Schedules
• Share contact details
• Find people
• Get Info & reviews on local bars/restaurants

Click here to download the Schematic touch wall press release   On another note the Schematic website is in my mind amasingly fantastic, just the right balance between design, innovation and ease of use. Click here to check it out for yourself.    What an incredible company !     .

YouTube have teamed up with Oxfam to promote the Cannes Young Lions competition. This is the first time the competition is open to the general public. Entrants had 48 hours to make a video that creates awareness about climate change and the upcoming December’s UN climate change summit in Copenhagen.

Two winners of the Oxfam/YouTube competition will be announced on June the 5th (judged by public votes and industry gurus) and go to Cannes to form Team YouTube. They will compete against 37 other teams from around the world in the Young Lions Film competition. Final Teams at Cannes are issued with a Mobile Phone and given 48hours to shoot and edit a 60 second commercial on behalf of a charity.

The best commercial will be chosen the next day by Cannes judges and a winner announced.

To look at entries and vote for Team YouTube winners click here

Example of a fun entry below

Found via the fab chaps at AdLand, they have been showcasing highlights of the YouTube entrants on twitter @adland.