***** If it buffers wait for it, trust me its worth it ! ***** This stunning new VB commercial entailed The Regulars was shot in Ballarat, Australia and is one of the largest beer commercials ever produced, boasting a 1500 plus cast and a 150 person strong crew. The ad was created by Droga5, Sydney and launches VB’s new tag line “The Drinking Beer”. To back up the campaign Droga5 have produced print, radio, outdoor and online content. "The Regulars" characters will also be brought to life in store through point of sale and refreshed packaging. Check out the VB website for detailed comedy profiles of the groups of legendary regular men, and heaps of other added bonus content. Possibly the funniest ad I have seen all year !

Fantastic cheeky site from new Australian low-carb beer brand “Skinny Blonde”. The micro site was launched to help promote their new line of beer labels that use heat sensitive ink, when you hold the beer bottle the red lady’s bikini top fades away to reveal her naked breasts (see pic below). On the site you get to pick one of the Skinny Blondes, it then takes you to a short profile page with a picture of the relevant lady and a temperature gauge to the side. As you turn up the temperature gauge the relevant blonde just happens to reveal her breasts. Now of course I would never do this myself, this is just what I have been told !. Now go have a look for yourself at the Skinny Blonde site here. Stunning and I’m sure controversial work from owners Hamish Rosser, Richie Harkham, and Jarrod Taylor. (Would love to buy those chaps a beer, they even gave the girl a name: “Daisy” !) Great example of how using technology and breasts can get a new brand out there fast. To find out more about the Skinny Blonde company click here. UPDATE: The site was created by Brothers Ink (click here for the Skinny Blonde beer history and brief pdf)   Bonus pic of the owners above !!!!