Chris Rawlinson

Stunning work by Publicis Mojo, Sydney for Hahn Super Dry beer in Australia. They managed to produce the worlds manliest beer production line, featuring Knight Rider rider music, ninja movies, a Delorean monster truck, and a helicopter amongst other things.

I am a long time fan of Australian beer marketing, they always push the boundaries a little more than in other countries and generally come up with new, fun and interesting campaigns. Tooheys extra dry beer recently launched a great campaign by BMF, Sydney. To test the theory of  “6 degrees of separation”, four aspiring [...]

If there is one thing Australians are consistently great at, its making beer commercials. The above is the latest in a line of gems to come from down under. The ad is for Boag’s Draught Beers and is made by Mojo Sydney (cant find their web site, ideas welcome) who did the infamous legendary ads [...]