Red Urban, Canada launched the new VW Beetle using huge billboard takeovers with the added twist that each billboard featured Augmented Reality tags. When people downloaded the app and pointed their phones/iPads at the billboards they became animated objects showing… Continue Reading
Incredible work for Mobile provider Three (Tre in Sweden). Swedish agency B-Reel has possibly revolutionised the phone buyers customer experience online by mirroring the best aspects of in-store interactions and allowing customers real time face-to-face talk time with a salesperson… Continue Reading
To help with the launch of the new Sony Ericsson Xperia™ X10 mini pro phone, SE have launched their first augmented reality campaign. The campaign highlights some of the key features of the phone and allows you to link the… Continue Reading
Interesting approach from Coca Cola South America. They decided to use Augmented Reality Tags on the bottles to show consumers their new TV ad 2 weeks in advance. I’m impressed the agency got this through as I know how hard… Continue Reading
The wonderful people at LimelightPR just sent me a fantastic new new augmented reality iphone application from Acrossair for Stella Artois called “Le Bar Guide”. The app works similar to Layar, using your iPhone’s GPS, camera, accelerometer and magnetometer to… Continue Reading