Chris Rawlinson

Red Urban, Canada launched the new VW Beetle using huge billboard takeovers with the added twist that each billboard featured Augmented Reality tags. When people downloaded the app and pointed their phones/iPads at the billboards they became animated objects showing off the new Beetle. To download the app go to www.vwjuicedup.ca

Incredible work for Mobile provider Three (Tre in Sweden). Swedish agency B-Reel has possibly revolutionised the phone buyers customer experience online by mirroring the best aspects of in-store interactions and allowing customers real time face-to-face talk time with a salesperson who can show you products, showing its features such as different colours, monthly cost and [...]

To help with the launch of the new Sony Ericsson Xperia™ X10 mini pro phone, SE have launched their first augmented reality campaign. The campaign highlights some of the key features of the phone and allows you to link the AR tags to your facebook page to show exactly how the phone would look with [...]

Interesting approach from Coca Cola South America. They decided to use Augmented Reality Tags on the bottles to show consumers their new TV ad 2 weeks in advance. I’m impressed the agency got this through as I know how hard it can be to convince big brands to take a chance, but I fear somewhere [...]

The wonderful people at LimelightPR just sent me a fantastic new new augmented reality iphone application from Acrossair for Stella Artois called “Le Bar Guide”. The app works similar to Layar, using your iPhone’s GPS, camera, accelerometer and magnetometer to pick up where you are, and which direction you are looking at, allowing you to [...]