Volkswagen: Beetle Augmented Reality

Red Urban, Canada launched the new VW Beetle using huge billboard takeovers with the added twist that each billboard featured Augmented Reality tags. When people downloaded the app and pointed their phones/iPads at the billboards they became animated objects showing… Continue Reading

Ford C-Max: augmented reality Interactive poster ad

  Stunningly clever interactive work by Ogilvy London and Grand Visual for the new Ford C-Max. The billboard allows people to handle and explore miniaturised 3D ‘virtual’ models of the cars on screen and in the palm of their hand.… Continue Reading