Adidas: Jump With Derrick Rose

Incredibly simple contextual creative idea to promote Adidas’s new Derrick Rose signature basketball shoes. They created a pop up store / activation and invited the man himself, Derrick Rose, to help kick things off. Basically the shoes were yours if… Continue Reading

Adidas: Ajax Fake Fitting Room

Pretty risky activation by Adidas and Ajax. They installed fake fitting rooms into the Adidas store in Amsterdam for the new Ajax football jersey launch. The rooms had two-way mirrors and cameras installed (not sure how the much the girls… Continue Reading

Adidas: Take The Stage

Incredibly well made TVC from ad agency Sid Lee for Adidas. The ad is for the upcoming 2012 British Olympics Team and features many of the athletes as they get ready for the pride, pain and performances that will mark… Continue Reading

Triple Helix: The Search Begins campaign

For the last month or two if you happen to live anywhere in Cape Town and have ever left your house you would have noticed posters all over the place advertising something called the Triple Helix. Naturally I was fascinated… Continue Reading