Ogilvy Berlin and Powerade have created the world’s first workout billboards.
Such a simple and brilliant idea, there were three different executions of the idea, a rolling climbing wall billboard, a weight lifting billboard and a punch bag billboard.
The message on each billboard read “Powerade. You have more power than you think.”
Hat tip to Magnus Höltke.
In South Korea Post-it helped a man propose by renting out three floors of a building and getting in 250 people to help put up a message made entirely of Post-it notes.
The stunt was pulled of on White Day, kind of like a South Korean valentines day where men give gifts to their valentine, but on March 14th (interestingly on Feb 14th men receive gifts from the women!).
The work was made by INNORED, South Korea.
Antibacterial soap company Lifebuoy have created a gadget to eliminate the dangers of bacteria found on supermarket shopping trolleys.
A refillable disk attaches to the trolley handle bar and can be swiped along it to apply a thin layer of sanitiser liquid, killing 99.9% of bacteria, making the trolley handles more hygienic and less likely to spread germs.
Together with Geometry Global Lifebuoy are looking into expanding the product for use in other public spaces and even hospitals. Great idea.
Carlsberg lager have created what probably is the best billboard in the world…especially if you enjoy beer.
Together with their agency Fold7 they put up a free beer dispensing billboard in Brick Lane, London.
Over 1400 people managed to get free beer and dont panic staff were there to make sure no one underage got through.
Uber Canada set up a breathalyser post for partygoers to encourage them to get home safe.
All people needed to do was to blow through a disposable straw for six seconds, the unit then analysed the alcohol content in your breath. If you were over the legal limit, it offered you a free ride home.
Would be great if this was a more regular thing…but free rides don’t make you much cash.
Watch the case study below to see how it all worked. Nice work from Rethink.
Whiskas and their agency Clemenger BBDO, Sydney have created a wearable device for cats that posts pictures of their adventures.
The device is collar worn camera that’s activated by motion and takes 6 pictures a minute, the owner can then browse the pictures when the cat is in wifi range and select pictures to post.
Pictures are grouped together using the #catstacam hashtag, in addition if you ask what is happening in the picture a Whiskas cat expert will analyze it, and comment to let you know.
Obviously awards season is approaching, so the only cameras belong to influencers with cats…but one never knows, it’s not the silliest idea I have ever heard.
See pictures from the cameras at facebook.com/whiskasAU
Nike have created a wonderful ad showing the childhood story of how Rory McIlroy grew up being inspired by, and wanting to emulate Tiger Woods.
It’s storytelling at it’s best, and as usual it’s from Wieden+Kennedy.
The ad also conveniently sets up Nike to easily transition their Golf sponsorship heir from Woods to McIlroy.
Amazon has just launched a cheap and small physical device that allows you to one click order your favourite household goods.
The device is called the Dash Button, it’s an internet of things type device that pairs to your phone and Amazon prime account.
Basically when you’re running low, simply press the Dash Button and Amazon quickly delivers you the product next day.
If you are in the USA and have an Amazon prime account, or just want to find out more www.amazon.com/dash-button.
Volvo Cars has created LifePaint, a reflective spray-on paint for cyclists that is invisible during the day, but that shines bright under the glare of car headlights. Have a look at the video below to see it in action.
You can tell awards season is approaching, but nonetheless, great work from Grey, London.
Find out more at www.volvolifepaint.com.