Chris Rawlinson

Axe continue to stun me with more blatant “sex sells” based campaigns. This one sees 10 USA colleges compete against each other to see which one can donate the most clothes for charity. The campaign runs through their facebook group, go to http://www.facebook.com/axe to read more. The colleges in the competition are: Boston College,  Arizona [...]

God bless Axe and their forever tongue in cheek ad campaigns. This latest beauty was created for Earth day last week and explains the benefits of shower pooling (and it’s consequences if not heeded). The campaign was created by ad agency Zig.