Microsoft: Windows 8 Live Tiles

Interesting activation stunt by McCann, Oslo for Windows 8 for one of its key innovations; Live Tiles. They placed a Music branded tile on a street, when people stood on the tile it let down the walls of a fake… Continue Reading

Xbox Smartglass Demo

In the last year there’s been a lot of talk about the rise and importance of second screen devices (i.e. people watching TV while chatting to friends about the programme on their phone at the same time). Well now Microsoft… Continue Reading

Microsoft: Surface

Anyone who knows me will know I’m a huge fan of Microsoft, not because I dislike Apple, but because especially recently I think they have been making huge leaps in UX, and incredibly innovative functional tech products. Now they have… Continue Reading

Apple: Santa iPhone 4S

Apple and ad agency TBWA\Media Arts Lab, USA, have created the above TV spot showing how Father Christmas could use the new iPhone 4s Siri intelligent assistant feature to help him get around the world.

Microsoft Xbox: Kinect Effect

Wonderful new commercial for Microsoft’s Kinect showing some of the innovative uses people around the world have been finding for it. On November 4th Kinect will be celebrating its 1 year anniversary, I cant wait to see what other uses… Continue Reading

Forza Motorsport 4: Endangered Species

If you like driving, you may just like this new Jeremy Clarkson narrated stunt driving spot for Forza Motorsport 4. #Iwantone Agency: 215McCann, San Francisco

Newcastle Brown Ale: Shadow Art

I saw this wonderful Newcastle Brown Ale billboard using shadow art made by beer bottle tops a few days ago. Now that they have released a video clip showing the making of it I knew I had to share it… Continue Reading

Forza Motorsport 4: Game Trailer

Ads for video games have come a long way, and the above for Forza Motorsport 4 is a great example. Love the Kinect integration and can’t wait to try this out when its finally released in October. Via Steve Clayton

Bing: DECODE JAY-Z (Cannes Winner)

Last week saw in the worlds annual advertising ego justification awards, namely Cannes. This above campaign won big for the Integrated and Titanium selection and have been looking for a case study video since its launch last year so here… Continue Reading

Imagine 2011: Advertising Timeline Reel

Microsoft have produced the above great infographic video charting the rise of adverting over time, The clip was shown yesterday at their Imagine 2011 marketing leadership summit at their headquarters in Redmond. I found the clip at the wonderful new… Continue Reading