Fruit of the Loom®: Lucky Underwear

  If you believe in lucky underwear then you may enjoy this. CP+B created 2000 pairs of limited edition “lucky underwear” for Fruit of the Loom. To make them lucky they took the underwear across the USA and pulled them… Continue Reading

Sony: The Great Phone Swap

The best way to get people to like your phone is normally to get them to try it, however this is normally not as easy as it sounds. Sony and CP+B, Sweden found an great way to get people to… Continue Reading

Microsoft Windows Phone / Nokia: The Recital

Am beginning to enjoy these new ads for Nokia Windows Phones from CP+B. As in the previous ads they mock apple and android device users in a pretty fun way. The ad shows the incredible new Nokia Lumia 1020 with… Continue Reading

Microsoft: IE – Child of the 90s

Microsoft have just released a wonderful ad for the new Internet Explorer looking back at the 90s, the decade IE was born. If you’re a child of the 90s prepare to get nostalgic. Wonderful work by Column Five, Newport Beach,… Continue Reading

Sony: The Xperia Soda Stunt

Crispin Porter + Bogusky recently created the above activation delivering waterproof smartphones – secret agent style. During the opening weekend of James Bond movie Skyfall, Sony Mobile carried out a stunt in true undercover manner to promote the waterproof smartphone… Continue Reading

Vitaminwater: Grab it by the horns

Vitaminwater are back with the likes of double rainbows, planking, LOL Cats, dancing prisoners, and many more internet memes. Work by ad agency CP+B.

Old Navy: The Best Tee Ever Infomercial

CP+B have enlisted the help of Mr T and Anna Faris to help promote the new Old Navy totally reinvented Best-Tees. In the above fake infomercial they claim them to be the greatest, most softest, best-fitting tee in the history of… Continue Reading

SAS: Couple Up to Buckle Up

Scandinavian Airlines and ad agency CP+B, USA recently created a unique 2 for 1 flight offer called “Couple Up to Buckle Up”. The insight was that couples normally book their trips when they are physically next to each other, so… Continue Reading

Jell-O Pudding: Twitter Billboard

Crispin Porter + Bogusky recently put up the above interactive billboard in New York for Jell-O puddings. The billboard monitors twitter for smiley and sad emoticons to work out an American average. If there are more smiley faces the billboard… Continue Reading

Burger King: Whopper Lust

Great work by CP+B for Burger King. Instead of asking people to “Like” their whopper burger to get a reward they booked out a channel on Direct TV in the USA and all that airs on the programme is a… Continue Reading