The White House is using star power to try help bring a stop to sexual assault. President Obama, Vice President Biden, Daniel Craig, Benicio Del Toro, Dulé Hill, Seth Meyers and Steve Carell get together to put an end to… Continue Reading
Fantastic social experiment to show how blinded we have become to homeless people.Homeless charity New York Rescue Mission, got unsuspecting people to walk by their own relatives, who were pretending to be homeless. Watch below to see their reactions.To find… Continue Reading
To see whether people really care about those less fortunate, a UK poverty charity got a man to walk the streets of London with a sign while shouting #FuckThePoor.Watch how the story unfolds in the video below.This social experiment is… Continue Reading
This clever guide dogs TV commercial from Royal Dutch Guide Dog Foundation (KNGF Geleidehonden) shows a different type of assistance a dog can offer. In this example by helping a military veteran better cope with severe war related trauma.Work by… Continue Reading
A young girl’s life gets her life turned upside-down in this tragic second a day video. The ad is a Save the Children PSA, that calls attention to the crisis in Syria by examining what life could be like for… Continue Reading
What would you do if you saw a freezing cold child?SOS Children’s Villages Norway set up a hidden camera and placed an 11 year old boy at a bus stop, in Oslo, Norway.The film was made to raise awareness for… Continue Reading
Below is the follow up in a series of ads, developed as a creative idea for UN Women by Memac Ogilvy & Mather Dubai. The ad campaign uses genuine Google searches to reveal the widespread prevalence of sexism and discrimination… Continue Reading
Ad agency Duval Guillaume used a social experiment to great effect to highlight teen pregnancy and their right to education. The campaign was made for charity Plan Belgium.
One of our clients at Ogilvy Cape Town is WWF, each year they run an initiative called Earth Hour to encouraging people to switch off their lights to save energy. With Earth Hour now in its fourth year, the novelty… Continue Reading
Children with special needs struggle to communicate. The children at the Al Manzil School for special needs were trying to reach out to the world through art. Ad Agency DDB Dubai created Conversations, a unique exhibition of their paintings giving… Continue Reading