I’m not yet a parent but I imagine at beaches kids can have a tendency to wonder off. Nivea Sun and FCB Brazil have created a print ad that contains a bracelet with a RFID tag Bluetooth chip* that can be… Continue Reading
Smart new donation media platform created by German agency Kolle Rebbe, for a charity that helps fight poverty called MISEREOR, Essentially they created an interactive billboard that allows you to easily swipe your credit card through the billboard to quickly… Continue Reading
Smart work from telecom brand Claro. They wanted to get involved in football sponsorship in a meaningful and smart way, so they created a campaign where the extra minutes added to games became free extra minutes for any Claro pre-paid… Continue Reading
The Drinkable Book is a life saving tool that filters water and teaches proper sanitation & hygiene to those in the developing world.Each book is printed on technologically advanced filter paper coated with silver nanoparticles which actively kill diseases like… Continue Reading
Peruvian engineering university UTEC have created a billboard that cleans the air with the equivalent air purifying power of 1200 trees.The project is a follow up to last years Cannes Lion Gold winning billboard that turned air humidity into drinking… Continue Reading
Most car companies keep their new models under wraps and carefully pick car journalists to test drive the vehicles. MINI on the other hand chose 10 current MINI Owners to test drive the new car before the general public, They… Continue Reading
In order to advertise the digital issue of Zurich Newspaper Neue Zürcher Zeitung, ad agency Jung Von Matt made classic newspaper holders out of wood and fitted them with LED boards. The boards were programmed so that they could receive… Continue Reading
Australian pay TV company Foxtel and their agency CHE Proximity have created a wearable technology shirt (called Alert Shirt), that provides haptic feedback to people watching Aussie Rules Football.The shirt connects to a smartphone app and converts live game data… Continue Reading
German agency Jung von Matt/Neckar got DHL’s competitors to unwittingly advertise that DHL is faster. They wrapped packages with thermo-active foil that looked black when collected, but then revealed the message “DHL is faster” by the time they were being… Continue Reading
Ever wished you could easily remove old Facebook accounts you liked, or quickly unfollow unused and spam twitter accounts? thanks to an app from Ajax made by VML in Sydney now you can. Great campaign that helps people + relates… Continue Reading