Volvo creates a spray paint for cyclists that shines in the dark

Volvo Cars has created LifePaint, a reflective spray-on paint for cyclists that is invisible during the day, but that shines bright under the glare of car headlights. Have a look at the video below to see it in action. You… Continue Reading

The best ads from 2014

What better way to start 2015, than by looking back at some of the best ads from 2014. Below are my picks, in no particular order. More than anything each of these ads I believe will make you feel something..… Continue Reading

World famous light artist makes unique art with Infiniti cars

World famous light artist Patrick Rochon transformed three Infiniti cars in Dubai into moving light painting brushes to create giant colourful images. Supposedly this is the world’s first Light Painting featuring cars, to see the images, visit Work by TBWA RAAD,… Continue Reading

The Voice YouTube pre-roll ad singing contest

Really smart work to promote The Voice singing contest in Brazil using YouTube pre-roll ads. They got musicians to play in the pre-roll ads, if you didn’t skip the ad after 5 seconds the singers won and got to play… Continue Reading

A Magic Billboard that Promotes a Magic Festival

The Quebec City Magic Festival and their agency lg2 have created a magic billboard in Québec. Unlike a magic show they have kindly revealed how they pulled this stunt off. Great creative work tends to be more effective when the ad really… Continue Reading

An Awards Show For Awards Show Case Study Videos

Ad Agency Rethink, has created an awards show for advertising awards entry case study videos. Of course the awards are a fake but the clip is pretty spot on. Fictional awards include; Best use of agency people posing as real… Continue Reading

Ford create an interactive QR code print ad (and it works)

Ford and BBR Saatchi & Saatchi, Israel, have created a simple, yet smart interactive print ad for Ford. They made 3 magazine ads, each one has a phone outline and a QR code. When you scan the code and place… Continue Reading

Pedigree create a radio station for dogs

Studies show that leaving the radio on for your dog while you’re out of the house can help it stay relaxed and calm, particularly classical music, so Pedigree made a radio station for dogs. The station has relaxing music, messages… Continue Reading

Smart creates dancing traffic lights to improve pedestrian safety

Smart car believes that smart ideas can turn cities into better places, so they have created a dancing traffic light that makes people wait and watch the red lights rather than walk through the red. They set up a booth… Continue Reading

Swedish store uses Instagram video to give out discounts

Åhlens, Sweden’s largest department store chain, created a clever discount mechanism using Instagram. They made a series of short / fast Instagram video clips featuring products. To get a discount people needed to screen shot the right video frame featuring… Continue Reading