Chris Rawlinson

Beneful dog food and their agency Fallon, have started to install interactive installations that will be rolled across 5 locations. The New York installation uses a 64-foot long digital board at the Columbus Circle subway station. Once a person is detected walking by the screen, a virtual dog runs up to chase and play with [...]

JWT recently installed this brilliant interactive billboard campaign at London’s Euston Station for the National Centre for Domestic Violence (NCDV). Users would see an abusive domestic situation between a man and a woman, and were prompted to help by entering a web address or scan a QR code to start interacting immediately and help save [...]

QR codes are often used, but rarely effectively or creatively.  Korean agency Cheil Worldwide found a great way to use them for E-mart stores in South Korea. In order to help increase lunchtime sales at the stores they erected installations around the country outside stores that would produce QR code shadows from 12-1pm. Once scanned [...]

Based on the insight that in general Parisians are some of the worst parallel parkers in the world, Ford decided to show off their new park assist feature in a very entertaining way. They rigged up two cars with sensors on the bumpers linked to a big screen, left a gap between them, and filmed [...]

Bronx men’s shoes have come up with the worlds first interactive billboard that grows a beard as people like their facebook page. The billboard is controlled live via a facebook app, every time someone like the Bronx Shoe page the beard grows a little more! People can watch it grow live via a web cam [...]

Brilliant beer billboard campaign, best of the year so far, great work from Clemenger BBDO, Melbourne, Australia Related PostsDulux: Weather Carlton Draught: Slo Mo

Local South African tech firm iLogic recently helped advertise the new BMW 1 Series. They developed an Interactive video projection car game controlled via iPads that was projected onto major billboards in high foot traffic areas. People were challenged to race each other, scores and comments were linked to Facebook in real time, creating great [...]

Interactive billboards are generally well received and the above from Navarro Correas wines and ad agencies Leo Burnett Colombiana / Alpha245, Bogota, Colombia is no exception. They recreated Van Gogh’s self portrait using 1000 acrylic cells and an automated robotic mechanism that filled the cells with 1 of 6 different shades of wine. To create [...]