Jeff Goldblum makes possibly the best light bulb ad ever

GE and BBDO New York have made possibly the best light bulb ad ever….admittedly there is likely little competition…but it’s still good. The ad features Jeff Goldblum showing off GE’s Link connected LED bulbs and Wink Hub, that allows you… Continue Reading

Pedigree create a radio station for dogs

Studies show that leaving the radio on for your dog while you’re out of the house can help it stay relaxed and calm, particularly classical music, so Pedigree made a radio station for dogs. The station has relaxing music, messages… Continue Reading

Smart creates dancing traffic lights to improve pedestrian safety

Smart car believes that smart ideas can turn cities into better places, so they have created a dancing traffic light that makes people wait and watch the red lights rather than walk through the red. They set up a booth… Continue Reading

Guinness Celebrates all things Made of Black

This new Guinness Africa ad celebrates ‘Black’. The idea behind the ad is to celebrate Black not as a colour, but as an attitude, a mindset, and a way of life. The campaign features 20 real African artists with real… Continue Reading

Mercedes use science experiments to show off new car features

Mercedes have created a series of simple yet clever science experiments to help explain the benefits of some of the features found in their new C-Class.  The features cover cornering assist, AIRMATIC suspension, the gesture based entertainment system, and the… Continue Reading

Snack brand finds out how far people will go to get a free sample

Aussie snack brand set up a series of elaborate / irritating stunts to find out how far people would go to get their hands on a snack sample.The brand behind it is Fantastic Delites who are no stranger to sample… Continue Reading

Street View shows you the world underwater

Climate change company, CarbonStory, has created an Interactive website that combines Google Street View and WebGL to show what anywhere in the world would look like underwater. The campaign aims to raise awareness about rising CO2 emissions and their contribution… Continue Reading

Interactive website mimics the feeling of drowning

A French maritime safety & clothing company called Guy Cotton, has created a brilliant HTML 5 interactive website to remind people to wear lifejackets.In the site you have to keep a chap afloat after he falls overboard, by constantly scrolling… Continue Reading

Innovative 3D Newspaper Kitchen Ad

It’s rare I share print ads, this smart example is from Sancho BBDO in Columbia, it shows the outlines of a Kitchen using distorted classified ads in a newspaper.The headline for the ad says “The kitchen you are imagining is… Continue Reading

Australia Post Creates Free QR Code Video Message Stamps

Australia Post and Clemenger BBDO created a simple method of allowing people to send personalised video messages along with their parcels. When people post a parcel they can attach a video file to a unique QR code that is then… Continue Reading