Durex: Fundawear

Great news for people in long distance relationships, from Durex Australia. Taking wearable technology to another level, they embedded touch actuators into underwear, essentially allowing people through an app to virtually touch their partner through their phone. Watch the above… Continue Reading

KLM: Must See Map

KLM have come up with a great way of finding and exploring things to do in cities they fly to. When people go to http://mustseemap.klm.com they can choose their destination city, pin places they want to visit, and then via… Continue Reading

Lexus: Lexus IS – Blend Out

Interesting interactive print ad for Lexus from agency Team One. The ad is featured in the Sports Illustrated swimsuit issue and features three swimsuit models who pose with the Lexus IS as camouflaged models within the scene. In order to… Continue Reading

WWF: Together iPad App Trailer

Over the weekend WWF released a brilliant free iPad (you can download it at http://worldwildlife.org/together). The app aims to bring wildlife fans closer to the animals they admire with interactive experiences for elephants, whales, rhinos and other fascinating species. You… Continue Reading

Xbox Smartglass Demo

In the last year there’s been a lot of talk about the rise and importance of second screen devices (i.e. people watching TV while chatting to friends about the programme on their phone at the same time). Well now Microsoft… Continue Reading

Wonderbra: DECODER

Fantastic new campaign for Wonderbra by DIGITAS Paris, men of the world rejoice (and women of the world get some bra tips). Just download the mobile app to try it out (iPhone or Google play) and decode the new campaign… Continue Reading

Volvo: X-Ray iPad app

The Geneva Auto Show is always a good excuse for car companies to try something a little different and help set themselves apart from the rest of the crowd. This year Volvo built an iPad app for the launch of… Continue Reading

Miura: Ultra Pure Soft Water

Great work from teamlab, Tokyo for Miura’s Ultra Pure Soft Water. The above spot features a live dance performance, beat boxers, and 3D projection mapping. The visuals for the CM were created so that the dancers appear to be in… Continue Reading

TshirtOS: The world’s first programmable T-shirt

Brilliant idea from Ballantine’s (A whiskey company) and Cutecirctuit (A fashion tech company). together they have created an interactive t-shirt prototype called tshirtOS, and are asking the public to express interest if they want the shirts to be made by… Continue Reading

Fantastic Delites: How Far Will You Go

Wonderful activation from Aussie snack company Fantastic Delites, and their ad agency BBDO. The installed the above interactive vending machine and then challenged people to see how far they would go and what they would do to get a free… Continue Reading