Costa Rican Beer brand creates a billboard with an erection

Parrillera Pilsner billboard Parrillera Pilsner
Costa Rican beer brand Republica Parrillera Pilsen has created a billboard that from behind looks like a giant erect penis.
On the front is a barbecue fork stuck in a large sausage, but from behind it looks very different.
It’s not yet known if this was done on purpose but it’s getting huge global attention… you know the first rule of advertising is to get noticed.

images via Reddit/Imgur


Adman at Ogilvy

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