Volkswagen create a bus that tells you when you’re driving too close

vw distance control ad
Volkswagen created a bus that smartly told people when they were driving too close to the back.
The interactive ad was made to show off VW’s adaptive cruise control system (ACC) system, a system that automatically keeps a safe distance from the car in front.
The Interactive Volkswagen Bus Back Billboards were installed on bus routes that passed VW dealerships.
Smart work by AlmapBBDO, Brazil.

Chris

Adman at Ogilvy

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