JCDecaux stalk clients by putting them on billboards

JCDecaux Personal billboards
Outdoor ad firm JCDecaux showed the power of their billboards by simply putting pictures of a few select clients on them.
Obviously they instantly noticed and started calling in asking why they were on a billboard. The reaction proved the effectiveness of a well designed outdoor campaign, and gave JCDecaux an interesting reason to meet up and talk about their offering.
Simple and smart/ballsy idea by BBDO Belgium.


Adman at Ogilvy

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