The world’s first workout billboards

Powerade workout billboard
Ogilvy Berlin and Powerade have created the world’s first workout billboards.
Such a simple and brilliant idea, there were three different executions of the idea, a rolling climbing wall billboard, a weight lifting billboard and a punch bag billboard.
The message on each billboard read “Powerade. You have more power than you think.
Hat tip to Magnus Höltke.


Adman at Ogilvy

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