The Voice YouTube pre-roll ad singing contest

The Voice Skip Ad Festival
Really smart work to promote The Voice singing contest in Brazil using YouTube pre-roll ads.
They got musicians to play in the pre-roll ads, if you didn’t skip the ad after 5 seconds the singers won and got to play on, if you skipped the ad they  failed.
Clever way to get people to feel like they are judges and more involved with the show.
Work by Publicis Brasil


Adman at Ogilvy

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