Durex make worlds first synchronised dual screen ad

Durex Explore
Durex has gotten into the mail order sex toy business, and has created a phone/tablet friendly 2nd screen ad.
If you download the Durex Explore  iTunes or Google Play app, you will be able to see alternative views of what’s going on behind closed doors in the ad.
The app also enables you to purchase Durex products on the spot.
Nice work by Havas Worldwide, would worry the hassle ask of people to do this doesn’t quite live up to the reward of downloading the app though….but am sure this sort of thing will get better with time.


Adman at Ogilvy

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