People Being Awesome Charity Video Watched by 90 Million people

People Being Awesome
Australian wildlife charity “Animals Australia” has released a video of people being awesome, thats now been seen by over 90 million people!
The ad is designed to raise signatures for a petition to ban recreational duck hunting.
Considering there are only just over 23 million people in Australia, I would say they have done pretty well.
To sign the petition go to


Adman at Ogilvy

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