New McDonalds mobile game climbs to no1 in the app store

drop into Macca's
McDonalds in Australia has been doing a great job of making the brand more entertaining. Recently they released a game app called “Drop into Macca’s”. To help launch it they made the above pretty funny ad.
The game is ranked no1 in the Australian app store, and challenges you to Skydive into maccas, the more points you get, the more rewards you can claim like free burgers and even $1000 cash cards.
Try it out on Android, or iPhone.
Ad/App by 3RDSense and DDB.

Chris

Adman at Ogilvy

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