John Lewis wins Christmas with its new Penguin ad

John Lewis Penguin
John Lewis has released their new Christmas ad, and it’s another great one, this time featuring the heartwarming story of a penguin called Monty.
The campaign cost £1 million and was created by adam&eveDDB. It’s already got over 2.5million views on YouTube in less than 24 hours.
As is becoming the norm with these campaigns it’s all encompassing, there are penguin teddy bears, a 3D interactive app, a book (with proceeds to Barnardo’s), and of course a single, ‘Real Love’ performed by Tom Odell.
Needless to say John Lewis will have a pretty good Christmas. To see all the parts of the campaign head to


Adman at Ogilvy

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