John Lewis has released their new Christmas ad, and it’s another great one, this time featuring the heartwarming story of a penguin called Monty.
The campaign cost £1 million and was created by adam&eveDDB. It’s already got over 2.5million views on YouTube in less than 24 hours.
As is becoming the norm with these campaigns it’s all encompassing, there are penguin teddy bears, a 3D interactive app, a book (with proceeds to Barnardo’s), and of course a single, ‘Real Love’ performed by Tom Odell.
Needless to say John Lewis will have a pretty good Christmas. To see all the parts of the campaign head to http://www.johnlewis.com/christmas-advert-2014-montys-christmas.