Sony has filmed frozen ice bubbles to create one of the most stunning TV ads of the year. There are no special effects, they used prototype cameras to pick up microscopic detail in 4K (4 times the resolution of HD). The ad is for Sony’s new BRAVIA 4K Ultra HD TVs, you can watch more behind the scenes footage at http://youtu.be/xjVeQVCU-Sw.
The soundtrack is a cover of Rihanna’s “Diamonds” by Josef Salvat. Ad Agency adam&eveDDB