Pedigree create a radio station for dogs

Pedigree Dog Radio Station
Studies show that leaving the radio on for your dog while you’re out of the house can help it stay relaxed and calm, particularly classical music, so Pedigree made a radio station for dogs.
The station has relaxing music, messages for dogs from their owners, and even fictional dog friendly fantasy stories. Brilliant radio work by Colenso BBDO, Auckland.


Adman at Ogilvy

What's your say? Leave a comment