New cook book asks that people Eat Like You Give a F*ck

Thug Kitchen
The Thug Kitchen Cook Book is full of simple vegetarian recipes in plain English….with a large pinch of swear words. The book’s tag line fits with the ad and asks people to “Eat like you give a f*ck”. Debatable if this will be hugely popular, but at least it certainly stands out from the crowd. Work by Process Media.


Adman at Ogilvy

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