To celebrate the launch of the new GLA, Mercedes created the first “Build Your Own Car” mechanism on Instagram, allowing you to customize your own car in just a few taps. Just by using the tags feature you can pick the colour, grill, roof type, and more. Not sure how many Instagram addicts will ever use this and buy a car, but nice PR content.
Try it out for yourself and start building your GLA on Instagram now at http://instagram.com/gla_build_your_own