This is a pretty epic ad for a cat food brand. It looks more like an ad for Nike, but it’s actually an ad for Temptations Tumblers cat food.
In advertising the first thing your ad needs to do is to get noticed, one proven way of doing this is to approach the ad from the angle of another category (e.g. Making a shampoo ad like its a fun beer ad). Basically though, if you like cats, you will love this ad. Enjoy.