Toyota create a GPS activated playlist for test drives in Prague

Toyota singing ad audition
Toyota transformed Prague’s historic street signs into song names to create a drivable custom playlist for the New Toyota Yaris Hybrid. In order to get a place in the new car ad the cast had to drive and sing. Using GPS the songs in the car automatically changed depending on what streets they drove down. Cheesy but different.
Agency: Saatchi & Saatchi London.

Chris

Adman at Ogilvy

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