The City of Cape Town create an ad that can only be seen in the rain to Help the homeless

Cape Town Homeless
The City of Cape Town is helping the approx 7000 people living homeless in the city during the winter by creating a simple pavement stencil ad using Superhydrophobic spray paint.
The pain repels water, so when it rains the message for support can be read, but when it’s dry it becomes invisible. The donations raised go to support responsible organisations that assist the homeless in fighting the harsh winter weather.
If you’re in South Africa you can support using the SMS “GIVE” to 38802 to donate R10. Work by King James.


Adman at Ogilvy

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