Saatchi & Saatchi create a film showcase that shares peoples moods via biometric wristbands

Saatchi new Directors Showcase
At this years Cannes Saatchi & Saatchi’s New Directors Showcase the audience of 2,300 people were given biometric, sensory wristbands. The bands captured their emotional response to the films as they watched the Showcase and glowed different colours to match their mood. The data was captured in real time and displayed at the event to give the viewers a more immersive experience. You can watch the showcase at


Adman at Ogilvy

What's your say? Leave a comment