Ralph Lauren creates a Biometric Smartwear sports top

Ralph Lauren Polo Tech Shirt
Ralph Lauren has created a shirt that measures your fitness and health through the shirts own material. The shirt uses conductive threads that allow it to sense breathing and heart rate, and then stream real-time workout data directly to your smartphone or tablet and offer advice.
There is a small credit card sized gadget that snaps onto the shirt to transmit the data to your devise, when you snap it off you can even wash the shirt just like any other clothing.
The tech behind the shirt was developed by OMsignal. You can find out more on the shirt at www.RalphLauren.com/polotechshirt.


Adman at Ogilvy

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